{"product_id":"dynamics-of-media-editing-9781506379135","title":"Dynamics of Media Editing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAs traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. \u003cem\u003e\u003cstrong\u003eDynamics of Media Editing\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003eemphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, \u003cem\u003e\u003cstrong\u003eDynamics of Media Editing\u003c\/strong\u003e\u003c\/em\u003e shows students how the basic principles of good editing work across disciplines and media platforms.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e Key Features\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe emphasis on transferrable skills and multiple platforms\u003c\/strong\u003e shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing.\u003cbr\u003e      \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe book takes a broad approach to editing\u003c\/strong\u003e, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers.\u003cbr\u003e      \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe audience-centric method\u003c\/strong\u003e emphasizes the need to engage one’s audience in order to be a successful writer.\u003cbr\u003e      \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"Helpful Hints\" boxes\u003c\/strong\u003e provide easy-to-consult lists of dos and don’ts for good writing.\u003cbr\u003e      \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"Thoughts From a Pro\" boxes\u003c\/strong\u003e allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Acknowledgments About the Author Chapter 1: Audience-Centric Editing    Editing for an audience    VIEW FROM A PRO: Brody Karmenzind    Media users today    How to define your audience    HELPFUL HINTS: How to Figure out Who Is in Your Audience    What attracts an audience?    The Big Three Chapter 2: Editors as Leaders and Managers    Preparing to be an editor    The job of an editor    HELPFUL HINTS: Checklist of Important Skills    VIEW FROM A PRO: Penny Fisher    The editor as a manager    HELPFUL HINTS: Define Your Leadership Style    Coaching writers    The Big Three Chapter 3: Law and Ethics    Freedom of the press and common misconceptions of it    Libel    VIEW FROM A PRO: Frank LoMonte    Techniques to avoid libel concerns    Defenses against libel    HELPFUL HINTS: How to Determine if Something Is Opinion    Communications Decency Act    Invasion of privacy    Copyright    Online limits to liability    HELPFUL HINTS: The Steps Under Ocilla    Creative Commons    Ways to Avoid Copyright Concerns    The Big Three Chapter 4: Ethics    Ethics defined    Models of ethics    Audience standards and the Breakfast Test    Establishing rules and guidelines    HELPFUL HINTS: Defining Types of Information and Sources    Management and ethics    VIEW FROM A PRO: Allison Hantschel Sansone    Working with staff members    The balancing act    Visual ethics    An ethical thought process    The Big Three Chapter 5: Punctuation    End Marks That Stop    Internal marks that pause    HELPFUL HINTS: Defining Key Terms    VIEW FROM A PRO: Brian Cleveland    Specialty marks that explain    HELPFUL HINTS: The 5-Minute AP Style Guide    The Big Three Chapter 6: Improving sentences and using proper grammar    How to tighten writing    HELPFUL HINTS: Weak Adjectives and Adverbs    HELPFUL HINTS: Empty Phrases    Correct usage    VIEW FROM A PRO: Chris Drosner    Irregular verbs    Problem pronouns    Prepositions    The Big Three Chapter 7: Editing for the bigger picture    Editing for the bigger picture    HELPFUL HINTS: Questions Regarding Accessibility    The editing process    Editing versus fixing    The first pass    The deeper edit    VIEW FROM A PRO: Reed Fischer    Cutting copy    Filling holes    How to criticize effectively    The Big Three Chapter 8: Headlines    How headlines work    HELPFUL HINTS: How to Write an Audience-Centric Headline    HELPFUL HINTS: Basic Terms of Headlines    The core of a good headline    HELPFUL HINTS: Headlines and Style    Things to do before writing a headline    VIEW FROM A PRO: Lindsay Powers    Key Elements of Writing a Headline    HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines    Things to do after writing a headline    HELPFUL HINTS: Headline Checklist    SEO and headlines    The Big Three Chapter 9: Photography    Elements of a quality image    HELPFUL HINTS: Shots and Values    Working with photographers    VIEW FROM A PRO: Will Vragovic    Improving images as an editor    HELPFUL HINTS: Types of Photos    Caption writing    The Big Three Chapter 10: Information Graphics    Basic Things a Graphic Should Do    HELPFUL HINTS: The Anatomy of a Good Graphic    The spectrum of graphics    VIEW FROM A PRO: Kori Rumore    The Big Three Chapter 11: Publication Design    Basic principles associated with design    Design considerations for color and background    HELPFUL HINTS: Color Theory    Type    HELPFUL HINTS: Type terms    VIEW FROM A PRO: Kyle Ellis    Photos, graphics and other visuals    HELPFUL HINTS: Gestalt Principles    Creating your pages HELPFUL HINTS: Design disasters to avoid    The Big Three Chapter 12: Editing for News    Important editing issues related to news    VIEW FROM A PRO: Amy Fiscus    Story assignments    HELPFUL HINTS: Beat Reporting    Content consideration    Hyperlinking    HELPFUL HINTS: Thinking about Linking    Basic rules for linking    The Big Three Chapter 13: Social media    Social media defined    Why Is Social Media Valuable?    Building a social media audience    HELPFUL HINTS: Tips for Tweeting    Social networking sites    Social news sites    VIEW FROM A PRO: Kelli Bloomquist    Web comments    Disadvantages of social media    The Big Three Chapter 14: Editing for Public Relations    What Is PR?    Microediting in PR    VIEW FROM A PRO: Elizabeth Connor    Editing to accentuate the key elements of persuasive writing    HELPFUL HINTS: Key Elements to Include for News Releases    Advocacy    The Big Three Chapter 15: Editing and marketing    Marketing basics    Editing for copy writing    Marketing your own organization digitally    HELPFUL HINTS: A Look at Analytics    VIEW FROM A PRO: Eve Peyton    Search engine optimization    How to optimize your site    Social media marketing    The Big Three Glossary Notes Index","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":51040910147927,"sku":"9781506379135","price":153.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781506379135.jpg?v=1750948249","url":"https:\/\/bookcurl.com\/products\/dynamics-of-media-editing-9781506379135","provider":"Book Curl","version":"1.0","type":"link"}