{"product_id":"dynamic-digital-marketing-9781119635888","title":"Dynamic Digital Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDynamic Digital Marketing\u003c\/i\u003e teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.\u003c\/p\u003e \u003cp\u003eMost entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, \u003ci\u003eDynamic D\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Getting Started 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Create your customer avatar 3\u003c\/p\u003e \u003cp\u003e2 Map your customer journey 9\u003c\/p\u003e \u003cp\u003e3 Carry out market and competitor analysis 15\u003c\/p\u003e \u003cp\u003e4 Developing your proposition 21\u003c\/p\u003e \u003cp\u003e5 Decide on key digital channels 37\u003c\/p\u003e \u003cp\u003e6 Review internal processes 47\u003c\/p\u003e \u003cp\u003e7 Calculate your ideal sales revenue 51\u003c\/p\u003e \u003cp\u003e8 Review your skills bridge 59\u003c\/p\u003e \u003cp\u003e9 Implement time-management strategies 67\u003c\/p\u003e \u003cp\u003e10 Safeguard against digital pitfalls 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Dynamic Digital Marketing Model 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Search – The R.A.P.I.D Traffic Generator 95\u003c\/p\u003e \u003cp\u003e12 Social – The Proven Positioning Process 143\u003c\/p\u003e \u003cp\u003e13 Send – The C.L.E.A.N. Customer Cultivator 199\u003c\/p\u003e \u003cp\u003e14 Substance – The C.R.E.A.T.I.V.E. Content Communicator 239\u003c\/p\u003e \u003cp\u003e15 Sell – The Ultimate Reach and Retention Radar 287\u003c\/p\u003e \u003cp\u003e16 Sponsor – The Brilliant Brand Booster 307\u003c\/p\u003e \u003cp\u003e17 Strategy – The D.I.R.E.C.T. Digital Dynamo 327\u003c\/p\u003e \u003cp\u003e18 Score – The Radical Results Reaper 355\u003c\/p\u003e \u003cp\u003e19 The Digital Challenge 375\u003c\/p\u003e \u003cp\u003e20 Digital marketing success stories 387\u003c\/p\u003e \u003cp\u003eFurther Resources 397\u003c\/p\u003e \u003cp\u003eIndex 401\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407105532247,"sku":"9781119635888","price":20.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119635888.jpg?v=1730498195","url":"https:\/\/bookcurl.com\/products\/dynamic-digital-marketing-9781119635888","provider":"Book Curl","version":"1.0","type":"link"}