{"product_id":"drugs-to-market-9780080425597","title":"Drugs to Market","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAnalyzing technology in an interactive environment. Competition in the US pharmaceutical industry today. The foundations of the modern pharmaceutical industry. Dynamic trends in the postwar era. The structuring of the modern industry. Firm responses in a changing industry. Forces in competition: past and future.","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":49399818256727,"sku":"9780080425597","price":72.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/drugs-to-market-9780080425597","provider":"Book Curl","version":"1.0","type":"link"}