{"product_id":"driving-growth-through-innovation-how-leading-firms-are-transforming-their-futures-9781576754955","title":"Driving Growth Through Innovation. How Leading Firms Are Transforming Their Futures.","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOnly companies that can consistently bring innovative new products to market will continue to grow and thrive in a rapidly changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their 'innovation process' is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants and heavily reliant on happy accidents.  \u003cp\u003eThis is decidedly not the case at a small but rapidly growing group of companies. In \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e doesn't just describe their leading edge methods; it shows you, step-by-step, how to map out and implement your own 21st century Innovation Blueprint that win enable you to win new customers, grow revenue and sustain momentum. Robert Tucker explains how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cli\u003eEstablish an environment that nurtures, rewards and celebrates innovation at every level and in every part of the company\u003c\/li\u003e\u003cli\u003eVisualise the future of your customer or market and position your company to invent a bigger future\u003c\/li\u003e\u003cli\u003eFortify the 'idea factory' to seek out potential breakthroughs \u003c\/li\u003e\u003cli\u003eManage creative ideas to maximise their potential to lead to breakthroughs\u003c\/li\u003e\u003cli\u003eSell ideas, internally and externally and overcome obstacles to achieve success in the marketplace\u003c\/li\u003e\u003cli\u003eGain the edge by discovering and fulfilling unmet customer needs\u003c\/li\u003e\u003cli\u003eDesign and implement an enterprise-wide innovation strategy in your company\u003cp\u003e\u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e offers numerous case studies of how innovation-adept companies are going beyond the conventional methods of market research, focus groups and customer surveys to completely retool their idea creation processes.\u003c\/p\u003e\n\u003c\/li\u003e","brand":"Berrett-Koehler","offers":[{"title":"Default Title","offer_id":52195340714327,"sku":"9781576754955","price":17.85,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/driving-growth-through-innovation-how-leading-firms-are-transforming-their-futures-9781576754955","provider":"Book Curl","version":"1.0","type":"link"}