{"product_id":"drawn-to-type-9781350066915","title":"Drawn to Type","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIllustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully.  Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world  all with critical reflection on what works, and why. Whether you're lettering by hand or digitally, \u003ci\u003eDrawn to Type\u003c\/i\u003e is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWith its carefully chosen case studies and succinct historical content, this is a useful and visually appealing book that offers practical and theoretical guidance to approaching typographic practice in creative ways. -- Jo Davies, Visiting Professor in Illustration, University of Plymouth, UK\u003cbr\u003eThis book is essential reading for any student who wants to understand the contextual history of our letterforms and how to integrate lettering more successfully within their creative projects. -- John Kilburn, University of Plymouth, UK\u003cbr\u003eA love letter to the alphabet, \u003ci\u003eDrawn to Type\u003c\/i\u003e provides inspiration for professional designers and hobbyists alike. -- Antoine Revoy, Rhode Island School of Design, USA\u003cbr\u003eIllustration is the magic space created between type and images. So, when I teach young illustrators, thinking with type and design is not an optional skill, but an essential tool. In \u003ci\u003eDrawn to Type\u003c\/i\u003e, Marty Blake has assembled a collection way beyond a typical scrapbook carousel, this is a rich tutorial for learning to use type as image, artifact, and communication. -- John Hendrix, Chair, MFA Illustration and Visual Culture, Washington University in St. Louis, USA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction \u003cb\u003ePart 1:\u003c\/b\u003e\u003cb\u003e Typography with Illustration\u003c\/b\u003e History The basics: Categories of styles and anatomy of letterforms Digital distortion: techniques and tips Sample work and artists \u003cb\u003ePart 2: Calligraphy and Brush Lettering with Illustration\u003c\/b\u003e History Sample alphabets: uncial, half uncial, Blackletter, Roman, Chancery, Spencerian, Humanist, Informal, etc. Examination of tools: pens, brushes, papers and inks Technical tips on writing Sign painting: tools and materials, paint and chalk Sample work and artists \u003cb\u003ePart 3: Hand Lettering with Illustration\u003c\/b\u003e History Sample alphabet styles Examination of tools: brushes, surfaces and paints Technical tips on lettering Sample work and artists \u003cb\u003ePart 4:\u003c\/b\u003e\u003cb\u003e Alternate Media\u003c\/b\u003e Graphic artists working with unusual materials and situations, including graffiti and street art Conditions, opportunities and parameters \u003cb\u003eGlossary\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738584920407,"sku":"9781350066915","price":26.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350066915.jpg?v=1720049557","url":"https:\/\/bookcurl.com\/products\/drawn-to-type-9781350066915","provider":"Book Curl","version":"1.0","type":"link"}