{"product_id":"dont-fall-for-it-9781119605164","title":"Dont Fall For It","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 No One Sells Miracles 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoats as Viagra? 7\u003c\/p\u003e \u003cp\u003eRadio 9\u003c\/p\u003e \u003cp\u003eThe Placebo Effect 10\u003c\/p\u003e \u003cp\u003eCorrelation Does Not Imply Causation 11\u003c\/p\u003e \u003cp\u003eSame as It Ever Was 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 How to Sell Anything 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Count 18\u003c\/p\u003e \u003cp\u003eSelling the Eiffel Tower 20\u003c\/p\u003e \u003cp\u003eEveryone is in Sales 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Fast Money 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Promise of Huge Returns with Minimal Effort 29\u003c\/p\u003e \u003cp\u003eWhen Trust Goes too Far 32\u003c\/p\u003e \u003cp\u003eDo Your Homework 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 It’s the End of the World as We Know It 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCognitive Dissonance 41\u003c\/p\u003e \u003cp\u003eThe Man Who Walked on Water 43\u003c\/p\u003e \u003cp\u003eNo One Knows What’s Going to Happen 45\u003c\/p\u003e \u003cp\u003eWhy Pessimism Sells Better than Optimism 47\u003c\/p\u003e \u003cp\u003eThe Value of ‘I Don’t Know’ 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Sleight of Hand 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBad Brad 53\u003c\/p\u003e \u003cp\u003eA Magician Reveals His Secrets 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 When Success Doesn’t Translate 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefeated by Decency 62\u003c\/p\u003e \u003cp\u003eDon’t Try to Get Rich Twice 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 When Fraud Flourishes 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen There’s an ‘Expert’ with a Good Story 71\u003c\/p\u003e \u003cp\u003eWhen Greed is Abundant 73\u003c\/p\u003e \u003cp\u003eWhen Capital Becomes Blind 74\u003c\/p\u003e \u003cp\u003eWhen the Banking Industry Gets Involved 76\u003c\/p\u003e \u003cp\u003eWhen Individuals Begin Taking Their Cues from the Crowd 77\u003c\/p\u003e \u003cp\u003eWhen Markets are Rocking 79\u003c\/p\u003e \u003cp\u003eWhen the Opportunity Presents Itself 80\u003c\/p\u003e \u003cp\u003eWhen Human Beings are Involved 81\u003c\/p\u003e \u003cp\u003eWhen Innovation Runs Rampant 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Siren Song of New Technologies 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Railway Napoleon 87\u003c\/p\u003e \u003cp\u003eThe Media’s Role in a Bubble 90\u003c\/p\u003e \u003cp\u003eThe Other Side 93\u003c\/p\u003e \u003cp\u003eThe Silver Lining of a Market Crash 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Seductive Power of FOMO 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Create a Monopoly 98\u003c\/p\u003e \u003cp\u003eThe Roaring 20s 100\u003c\/p\u003e \u003cp\u003eWhen the Tide Goes Out 102\u003c\/p\u003e \u003cp\u003eNot a Ponzi but Close Enough 103\u003c\/p\u003e \u003cp\u003eThe Seductive Power of FOMO 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Type I Charlatan 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJohn Law and the Mississippi Company 111\u003c\/p\u003e \u003cp\u003eSpeculation is a Hell of a Drug 113\u003c\/p\u003e \u003cp\u003ePop Goes the Bubble 115\u003c\/p\u003e \u003cp\u003eType I and Type II Charlatans 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Type II Charlatan 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe South Sea Company 123\u003c\/p\u003e \u003cp\u003eType II Charlatan John Blunt 124\u003c\/p\u003e \u003cp\u003eThe Bubble Act 127\u003c\/p\u003e \u003cp\u003eThe Echo Bubble and Dunbar’s Number 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Fooled by Intelligence 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNewton’s Mania 134\u003c\/p\u003e \u003cp\u003eThe Problem with Smartest People in the Room 135\u003c\/p\u003e \u003cp\u003eWhy Smart People Make Dumb Decisions 137\u003c\/p\u003e \u003cp\u003eFooling Yourself with Complexity 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 How Gullible are You? 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePonzi versus Bernie 146\u003c\/p\u003e \u003cp\u003eThe Sacred Relationship 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 The Easiest Person to Fool 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Rich versus Staying Rich 156\u003c\/p\u003e \u003cp\u003eShot out of a Cannon 157\u003c\/p\u003e \u003cp\u003eThe Biggest Fraud of All 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Six Signs of Financial Fraud 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. The Money Manager Has Custody of Your Assets 163\u003c\/p\u003e \u003cp\u003e2. There is an Aura of Exclusivity in the Pitch 164\u003c\/p\u003e \u003cp\u003e3. When the Strategy is too Complicated to Understand 165\u003c\/p\u003e \u003cp\u003e4. When the Story is too Good to Be True 166\u003c\/p\u003e \u003cp\u003e5. When the Returns are Ridiculously Good 167\u003c\/p\u003e \u003cp\u003e6. When They Tell You Exactly What You Want to Hear 168\u003c\/p\u003e \u003cp\u003eIndex 171\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407097733463,"sku":"9781119605164","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119605164.jpg?v=1730498168","url":"https:\/\/bookcurl.com\/products\/dont-fall-for-it-9781119605164","provider":"Book Curl","version":"1.0","type":"link"}