{"product_id":"donor-cultivation-and-the-donor-lifecycle-map-website-9781118603772","title":"Donor Cultivation and the Donor Lifecycle Map  Website","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits\u003c\/b\u003e  \u003cp\u003eA guide to better and more strategic fundraising, \u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matterscultivation and the lifecycle mapcan lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStep-by-step guidance and practical tools for understanding and making the most of the donor lifecycle\u003c\/li\u003e \u003cli\u003eCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the I\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword v\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eAnd So This Book 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Defining Donor Cultivation 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Donor Lifecycle Map 7\u003c\/p\u003e \u003cp\u003eWhy Focus on All Three Goals of Cultivation? 10\u003c\/p\u003e \u003cp\u003eThe Lifecycle Map as a Framework for Thinking about Donor Cultivation 13\u003c\/p\u003e \u003cp\u003eSummary 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Increasing Donor Diversity 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncreasing Diversity Decreases Risk 17\u003c\/p\u003e \u003cp\u003eIllustrating the Numbers 20\u003c\/p\u003e \u003cp\u003eSummary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Building a Foundation 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHighlight the Mission and How to Achieve It 28\u003c\/p\u003e \u003cp\u003eTake Advantage of a Strategic Plan 33\u003c\/p\u003e \u003cp\u003eBuild a Top-Notch Back Room 35\u003c\/p\u003e \u003cp\u003eSummary 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Utilizing Personal Donor Cultivation Tools 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersonal Donor Cultivation Tools 48\u003c\/p\u003e \u003cp\u003eSummary 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Applying Nonpersonal Donor Cultivation Tools 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNonpersonal Donor Cultivation Tools 81\u003c\/p\u003e \u003cp\u003eSummary 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCultivation Tools for Obtaining the First Gift 116\u003c\/p\u003e \u003cp\u003eCultivation Tools for Obtaining the Second Gift 120\u003c\/p\u003e \u003cp\u003eMoving Second Gift to Second-Year Active 127\u003c\/p\u003e \u003cp\u003eMultiyear Active 129\u003c\/p\u003e \u003cp\u003eMajor or Stretch Giving 133\u003c\/p\u003e \u003cp\u003eUltimate Giving 135\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Determining Priorities among Donors 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Donor Pyramid 145\u003c\/p\u003e \u003cp\u003eAge 148\u003c\/p\u003e \u003cp\u003eGender 155\u003c\/p\u003e \u003cp\u003eSummary 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Impediments to Change 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Culture of Philanthropy and the Role of the Executive Director 163\u003c\/p\u003e \u003cp\u003eThe Board as an Obstacle to Change 170\u003c\/p\u003e \u003cp\u003eSummary 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 A Case Study in Effecting Change 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Little Background Information 176\u003c\/p\u003e \u003cp\u003eThe Interview 178\u003c\/p\u003e \u003cp\u003eSummary 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 (Re)engaging Lapsed Donors 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDrivers of Donor Loyalty 191\u003c\/p\u003e \u003cp\u003eThe Reasons Donors Stop Giving 194\u003c\/p\u003e \u003cp\u003eHow to Identify the Reason for Stopping Support 196\u003c\/p\u003e \u003cp\u003eClassifying Lapsed Donors 197\u003c\/p\u003e \u003cp\u003eDeveloping an Effective Reactivation Program 200\u003c\/p\u003e \u003cp\u003eApplying the Proper Tools 201\u003c\/p\u003e \u003cp\u003eWho Should Reactivate the Donor and How? 204\u003c\/p\u003e \u003cp\u003eIdentifying and Reactivating Ultimate-Giving Prospects 205\u003c\/p\u003e \u003cp\u003eSummary 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Donor Lifecycle Map and Cultivation Tools 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFeasibility of Effecting Change 210\u003c\/p\u003e \u003cp\u003eSummary 215\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e \u003cp\u003eAbout the Companion Website 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515636441431,"sku":"9781118603772","price":45.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/donor-cultivation-and-the-donor-lifecycle-map-website-9781118603772","provider":"Book Curl","version":"1.0","type":"link"}