{"product_id":"doing-digital-9781032644356","title":"Doing Digital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWe have gone through one of the most disruptive societal changes, on a global scale, over the last three years due to COVID-19. Regardless of the personal and professional impact the pandemic had on us, we've all had to adapt to a different reality that continues today. The pandemic has also forced organizations large and small to adjust and rethink their normal business activities  sometimes in abrupt ways  in order to survive a global shutdown. \u003c\/p\u003e\u003cp\u003eOrganizations that did adjust well applied five major principles that they'll be wise to continue with for the long-term, both when facing extreme events or merely the new normal. First and foremost, successful organizations accelerated digital and the use of digital tools and business models as much as possible. For example, retail operations with modest digital presence suddenly had to sell through digital channels, rather than physical stores. Entertainment content creators had to push everything into streaming services instead of\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019149705559,"sku":"9781032644356","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032644356.jpg?v=1750779467","url":"https:\/\/bookcurl.com\/products\/doing-digital-9781032644356","provider":"Book Curl","version":"1.0","type":"link"}