{"product_id":"doing-business-in-china-9781032147642","title":"Doing Business in China","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. \u003c\/p\u003e\u003cp\u003eBuilding on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eWhy foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this\u003c\/li\u003e\n\u003cli\u003eNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo\u003c\/li\u003e\n\u003cli\u003eAn in-depth focus on internet marketing in China\u003c\/li\u003e\n\u003cli\u003eChoosing business partners and negotiating\u003c\/li\u003e\n\u003cli\u003eDos and don'ts.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eUpdated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drive\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction 1. Business in China: If, When, How, Where? 2. \"Through a glass darkly\": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018865738071,"sku":"9781032147642","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032147642.jpg?v=1750778443","url":"https:\/\/bookcurl.com\/products\/doing-business-in-china-9781032147642","provider":"Book Curl","version":"1.0","type":"link"}