{"product_id":"do-remember-9780847872244","title":"Do Remember","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDo Remember! The Golden Era of NYC Hip-Hop Mixtapes\u003c\/i\u003e is the first comprehensive deep-dive oral and visual history of the golden era of hip-hop mixtape culture in New York City.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom street corners to corner offices, mixtapes made a huge impact on the music industry and hip-hop culture in New York City during the late ’80s, ’90s, and early 2000s. Mixtapes helped dictate what rap songs were hot in the clubs, on the radio, and in the streets, and they influenced which artists would get signed to record deals. Mixtapes also showcased which DJs had the most skills and creativity, and who had the juice to pull the illest exclusives.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDo Remember! \u003c\/i\u003ecombines the best elements of oral and pictorial histories to explore the evolution of mixtapes as a crucial component of New York City hip-hop culture. Featuring a comprehensive collection of rare mixtape cover art, never-before-seen images, vintage tracklists, and exclusive interviews with Kid Capri, Br\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"With New York City’s early mixtape subculture as its subject, \u003ci\u003eDo Remember!\u003c\/i\u003e is...deep in its exploration of hip-hop history. The book documents the evolution of the medium, the people involved, and the gray-market commerce that underpinned it...Through interviews with legendary and foundational D.J. talents like DJ Hollywood, Brucie B, Kid Capri, and DJ Kay Slay, we learn about the medium straight from these seldom-heard-from sources...[Auerbach and Isenberg] had the inclination to get into the weeds of the phenomenon, like a fan meticulously untangling a mangled tape because the music on it meant that much to them.\" — \u003cb\u003eAIRMAIL\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e \"[\u003ci\u003eDo Remember!\u003c\/i\u003e] explores the cassette era of mixtapes in NYC from the late ‘80 and ‘90s, but it also covers the switch to the CD format that occurred near the turn of the century and the early 2000s classics like of G-Unit, D-Block, and Dipset...the book also features exclusive discussions with Fab 5 Freddy, Kid Capri, Green Lantern, Havoc of Mobb Deep, and much more.\" — \u003cb\u003eCOMPLEX\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"There’s a slew of excellent books on hip hop this year as the genre celebrates its 50th anniversary — \u003ci\u003eDo Remember! The Golden Age of NYC Mixtapes\u003c\/i\u003e stands out for hardcore fan.\" —\u003cb\u003e \u003cb\u003eESQUIRE\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e \"As we celebrate the 50th anniversary of hip-hop this year, a new book aims to pay homage to the role mixtapes played in the emergence of the genre and the lasting impression they’ve left on it. \u003ci\u003eDo Remember!: The Golden Era of NYC Hip-Hop Mixtapes\u003c\/i\u003e brings together a comprehensive survey of rare tapes from the genre’s birthplace, along with never-before-seen images, tracklists and artist interviews.\" — \u003cb\u003eHYPEBEAST\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e \"In their new book \u003ci\u003eDo Remember!: The Golden Era of NYC Hip-Hop Mixtapes\u003c\/i\u003e, authors Evan Auerbach and Daniel Isenberg trace the history of New York rap through its humblest and most world-alteringly important delivery system— the mixtape. As the legendary cultural ambassador Fab 5 Freddy notes in his introduction, hip-hop’s global takeover began with cassette recordings of parties and live performances passed from hand to hand and hood to hood. By the early 20th century, cassettes had been supplanted by CDs and hip-hop was on its way to becoming a highly corporatized multi-billion-dollar industry— and superstar mixtape DJs like DJ Clue became all-important tastemakers, capable of shoring up a newly-mainstream rapper’s street cred or signal-boosting an underground crew into the stratosphere.\" — \u003cb\u003eGQ\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e \"The informal cassette tapes that helped propel hip-hop to the American masses in the late 20th century are given their due in this collection of oral interviews and colorful visuals including rare cover art, vintage track lists and more.\" — \u003cb\u003eTHE NEW YORK TIMES\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"Without mixtapes, the rise of hip-hop would be unimaginable. The historian Evan Auerbach and the journalist Daniel Isenberg offer their tribute in \u003ci\u003eDo Remember! The Golden Era of NYC Hip-Hop Mixtapes.\u003c\/i\u003e..featuring profiles of figures who shaped an emerging ethos.\" —\u003cb\u003eWSJ\u003cbr\u003e\u003c\/b\u003e","brand":"Rizzoli International Publications","offers":[{"title":"Default Title","offer_id":49083709948247,"sku":"9780847872244","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780847872244.jpg?v=1725549789","url":"https:\/\/bookcurl.com\/products\/do-remember-9780847872244","provider":"Book Curl","version":"1.0","type":"link"}