{"product_id":"do-good-9780814438398","title":"DO GOOD","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGive to get! Your company’s generosity can actually INCREASE your profits, not take away from them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003e Introduction \u003ci\u003e1 \u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003ePART I: IT'S A BRAVE NEW WORLD\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 1:\u003c\/b\u003e The New Demand That Brands Make a Difference \u003ci\u003e13\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 2: \u003c\/b\u003e Balancing Social and Financial Values: The New Brand and Business Equation \u003ci\u003e30\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 3: \u003c\/b\u003eBrand Citizenship: The Consumer-First Model for Doing Good and Doing Well \u003ci\u003e52 \u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003ePART II: THE PATH OF BRAND CITIZENSHIP \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 4\u003c\/b\u003e: Trust \u003ci\u003e77\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 5:\u003c\/b\u003e Enrichment: Enhance Daily Life \u003ci\u003e113\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 6:\u003c\/b\u003e Responsibility: Behave Fairly \u003ci\u003e147\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 7:\u003c\/b\u003e Community: Connect Me \u003ci\u003e 184\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 8:\u003c\/b\u003e Contribution: Make Me Bigger Than I Am \u003ci\u003e 214 \u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003ePART III: CHOOSING CHANGE \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eCHAPTER 9:\u003c\/b\u003e Stepping Forward into Brand Citizenship \u003ci\u003e241 \u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e ENDNOTES \u003ci\u003e259\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e INDEX \u003ci\u003e 287\u003c\/i\u003e \u003c\/p\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":49527944610135,"sku":"9780814438398","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814438398.jpg?v=1731869824","url":"https:\/\/bookcurl.com\/products\/do-good-9780814438398","provider":"Book Curl","version":"1.0","type":"link"}