{"product_id":"divide-and-conquer-9780471176336","title":"Divide and Conquer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. -Joseph E. DeDeo Chairman of Latin America,Young \u0026amp; Rubicam, Inc.\u003cbr\u003e \u003cbr\u003e The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today''s thriving culture of special-interest media.\u003cbr\u003e \u003cbr\u003e Here''s your chance to learn all about this revolutionary new marketing strategy.\u003cbr\u003e \u003cbr\u003e Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Rodeo Circuit.\u003cbr\u003e \u003cbr\u003e Stuck on You.\u003cbr\u003e \u003cbr\u003e Medical Marketing.\u003cbr\u003e \u003cbr\u003e Let 'Em Eat Drake's.\u003cbr\u003e \u003cbr\u003e Marketing Peace.\u003cbr\u003e \u003cbr\u003e Chicken Fight.\u003cbr\u003e \u003cbr\u003e Modern Stone Age Marketing.\u003cbr\u003e \u003cbr\u003e Your Place or Mine?\u003cbr\u003e \u003cbr\u003e Marketing the Misunderstood.\u003cbr\u003e \u003cbr\u003e Tender Loving Health Care.\u003cbr\u003e \u003cbr\u003e Community Ties.\u003cbr\u003e \u003cbr\u003e Phoning Home.\u003cbr\u003e \u003cbr\u003e Lite Makes Right.\u003cbr\u003e \u003cbr\u003e Taking Stock.\u003cbr\u003e \u003cbr\u003e Getting a Web Site on the Right Track.\u003cbr\u003e \u003cbr\u003e The Future of Selective Marketing.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402514473303,"sku":"9780471176336","price":28.79,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/divide-and-conquer-9780471176336","provider":"Book Curl","version":"1.0","type":"link"}