{"product_id":"digital-transformation-9781472940377","title":"Digital Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eOne book for the entire journey: How to digitally transform your organization \u003c\/b\u003eInnovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?    For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation  from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself.Featuring the how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immed\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eDigital Transformation deftly outlines five stages, from constructing bridges to disseminating insights, for organizations to implement sustainable change. Herbert recognizes that the challenge is not the tools but the culture -- the vital ingredient for the digital shift from customer experience to back office systems. -- Perry Hewitt * Vice President of Marketing, ITAHKA *\u003cbr\u003eThis book contains rarely found and rarely used common sense for the over hyped and jargon fuelled trend of digital transformation. Lindsay uses her experience and communications skills to provide clear guidance for this important element of business evolution in a well-structured logical format. -- Paul Hoskins * Chairman, Precedent *\u003cbr\u003eThis book is the ‘Quora’ of Digital Transformation. Lindsay Herbert has done a superb job of outlining and answering so many questions that arise from Digital Transformation, both for business leaders and for consultants. In digital we need to question everything and look for the answer…luckily much of it is here. -- Peter Abraham * Co-founder, Crank *\u003cbr\u003eFor once here is a practical and unbiased guide to corporate digital transformation. Lindsay has managed to pull together a great mix of evidence-based analysis and a clear roadmap to follow that in my experience actually works. I recommend any modern, serious business leader reads it. -- Adam Freeman * Co-founder, Freeformers *\u003cbr\u003eI was privileged to work with Lindsay and see her undoubted skills in action in live digital transformation projects, she was simply brilliant. And under the sub-headings of Bridge, Uncover, Iterate, Leverage and Disseminate she does a wonderful job on explaining how it should be done in today’s digital world. A great read. -- Phil Jones * Founder and Organiser, Podge Events *\u003cbr\u003eLindsay’s clear-headed approach to digital transformation sweeps away the misconceptions and demystifies the jargon surrounding it. She provides hugely useful suggestions with the BUILD model and has delightfully counterintuitive advice, such as reigning in the urge for PR campaigns until you have actually delivered tangible change. Her insights will prove valuable to anyone on this challenging (and rewarding) journey. -- Eva Appelbaum * Founder and Consulting Partner, The Arc Group; Ex-Head of Digital Transformation at the BBC *\u003cbr\u003eLindsay breaks down what can be intimidating concepts of digital transformation, but without understating its complexity and difficulty. She emphasizes the importance of fundamental mind shift – one that embraces change as a constant. -- Mike Giresi * Chief Information Officer, Royal Caribbean Cruises *\u003cbr\u003eTransforming your organisation can be a terrifying prospect, full of fear and stress. This book makes it into a thrilling one, full of hope and purpose. -- Ben Hammersley * Futurist *\u003cbr\u003eIn today’s business world, there is nothing more essential and at the same time more confusing and intricate than the concept of Digital Transformation. With an astute and engaging style, Lindsay Herbert unravels one of the most important challenges for the futureproofing of organisations. An obliged reading for all executives. -- William Confalonieri * Australia's first Chief Digital Officer *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: How to Digitally Transform  1. BUILD Stage 1: Bridge 2. BUILD Stage 2: Uncover 3. BUILD Stage 3: Iterate 4. BUILD Stage 4: Leverage 5. BUILD Stage 5: Disseminate  Conclusion: Final Thoughts for you Journey  References Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49408779780439,"sku":"9781472940377","price":18.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/digital-transformation-9781472940377","provider":"Book Curl","version":"1.0","type":"link"}