{"product_id":"digital-pricing-strategy-9781032127729","title":"Digital Pricing Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDigital Pricing Strategy\u003c\/em\u003e provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.\u003c\/p\u003e\u003cp\u003eCase studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.\u003c\/p\u003e\u003cp\u003eComprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformation\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e'The \"must read\" book for the C-level and executives, combining theories and best practices and providing practical considerations and guidance on how to drive digital transformation successfully.'\u003cbr\u003e\u003cstrong\u003eJens Pfennig\u003c\/strong\u003e, \u003cem\u003eGlobal Head of Pricing \u0026amp; Business Operations, Software AG\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e'This book reinforces the message I have been spreading for many years—that digital innovations and data-driven opportunities need to be monetized and priced the right way! Data, analytics, and AI without a value mindset bring organizations no benefits.'\u003cbr\u003e\u003cstrong\u003eBill Schmarzo\u003c\/strong\u003e, \u003cem\u003eDean of Big Data and author of\u003c\/em\u003e The Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization’s Digital Transformation\u003c\/p\u003e\u003cp\u003e'Pricing is a matter of life and death in the digital age. Digital transformation changes business models; it should also change pricing. This book is a trailblazer that has managed to bring together the knowledge of leading experts in highly relevant areas such as value-based pricing, the value of data, and artificial intelligence in pricing. A must-read for both service providers and service buyers to reach win-win.'\u003cbr\u003e\u003cstrong\u003eAri Hirvonen\u003c\/strong\u003e, \u003cem\u003eChief Digital Officer, University of Jyväskylä, President of Finnish Universities CIO Network\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e'This well-rounded book features a wealth of information and thought-leader expertise on all the digital pricing challenges your organization will face. By focusing on monetization, new business strategies, data projects, and real-world challenges, \u003ci\u003eDigital Pricing Strategy: Capturing Value from Digital Innovations\u003c\/i\u003e will give you and your team a blueprint for success for today and times ahead. Liozu and Hinterhuber have assembled a great roster of collaborators here to help guide companies forward.'\u003cbr\u003e\u003cstrong\u003eKevin Mitchell\u003c\/strong\u003e, \u003cem\u003ePresident of the Professional Pricing Society\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eSection 1: Digital Pricing\u003c\/p\u003e\u003cp\u003eChapter 1: The Essential Ingredient for More Effective Digital Pricing: Value\u003c\/p\u003e\u003cp\u003eChapter 2: Publish Your Prices\u003c\/p\u003e\u003cp\u003eChapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?\u003c\/p\u003e\u003cp\u003eChapter 4: Realizing Your Monetization Potential Needs Customer Value Management\u003c\/p\u003e\u003cp\u003eChapter 5: Measure and Quantify the Value of Your Digital Solution\u003c\/p\u003e\u003cp\u003eSection 2: Software and Subscription-Based Pricing\u003c\/p\u003e\u003cp\u003eChapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story\u003c\/p\u003e\u003cp\u003eChapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models\u003c\/p\u003e\u003cp\u003eChapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design\u003c\/p\u003e\u003cp\u003eChapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?\u003c\/p\u003e\u003cp\u003eChapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry\u003c\/p\u003e\u003cp\u003eChapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing\u003c\/p\u003e\u003cp\u003eSection 3: The Value and Pricing of Data\u003c\/p\u003e\u003cp\u003eChapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation\u003c\/p\u003e\u003cp\u003eChapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?\u003c\/p\u003e\u003cp\u003eChapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age\u003c\/p\u003e\u003cp\u003eChapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue Center\u003c\/p\u003e\u003cp\u003eChapter 16: The Pricing of Data: An Interview with Jian Pei, Simon Fraser University\u003c\/p\u003e\u003cp\u003eSection 4: The Pricing of Platforms and Marketplace\u003c\/p\u003e\u003cp\u003eChapter 17: Marketplace Monetization Methods\u003c\/p\u003e\u003cp\u003eChapter 18: The Monetization of Marketplaces and Platforms in the Context of Web 3.0\u003c\/p\u003e\u003cp\u003eChapter 19: Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace-Platforms\u003c\/p\u003e\u003cp\u003eChapter 20: Online Pricing Experimentation\u003c\/p\u003e\u003cp\u003eSection 5: Pricing and Artificial Intelligence\u003c\/p\u003e\u003cp\u003eChapter 21: AI and Its Impact on Pricing Technology\u003c\/p\u003e\u003cp\u003eChapter 22: Why AI Transformations Should Start with Pricing\u003c\/p\u003e\u003cp\u003eChapter 23: Digitization of the B2B Pricing—A Fundamental Shift Required\u003c\/p\u003e\u003cp\u003eChapter 24: Value-Based Offers Assisted by Artificial Intelligence\u003c\/p\u003e\u003cp\u003eChapter 25: Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018855186775,"sku":"9781032127729","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032127729.jpg?v=1750778402","url":"https:\/\/bookcurl.com\/products\/digital-pricing-strategy-9781032127729","provider":"Book Curl","version":"1.0","type":"link"}