{"product_id":"digital-play-the-interaction-of-technology-culture-and-marketing-9780773525917","title":"Digital Play  The Interaction of Technology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTraces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations\". Timothy W. Luke, Department of Political Science, Virginia Polytechnic Institute and State University \/\/\/ \"A useful and timely intervention into debates surrounding new technologies and emerging forms of economic and social configurations and cultural practices.\" Kevin Dowler, Graduate Programme in Communication and Culture, York University","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51037939138903,"sku":"9780773525917","price":26.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780773525917.jpg?v=1750938265","url":"https:\/\/bookcurl.com\/products\/digital-play-the-interaction-of-technology-culture-and-marketing-9780773525917","provider":"Book Curl","version":"1.0","type":"link"}