{"product_id":"digital-media-and-innovation-9781032278469","title":"Digital Media and Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâs leading media, telecommunications, and information technology companies.\u003c\/p\u003e\u003cp\u003eThe book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Media and Innovation \u003c\/i\u003eis suited to advanced undergradu\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018943856983,"sku":"9781032278469","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032278469.jpg?v=1750778764","url":"https:\/\/bookcurl.com\/products\/digital-media-and-innovation-9781032278469","provider":"Book Curl","version":"1.0","type":"link"}