{"product_id":"digital-marketing-strategies-for-value-cocreation-2e-9783031846120","title":"Digital Marketing Strategies for Value CoCreation 2e","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction and Overview.- 2. Segmentation in Data-Driven Online Brand Communities.- 3. Participation and Customer Involvement.- 4. Online Brand Communities and Loyalty Intentions.- 5. Consumer Engagement.- 6. Social Identity and OBCs.- 7. Brand and Customer Loyalty in OBCs.- 8. Brand Relationship and Engagement.- 9. Managing Service Failure and Recovery and OBCs.- 10. Value Co-Creation Sphere.- 11. Influencer Marketing.- 12. Artificial Intelligence and Customer Engagement: Insights and Challenges.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195451072855,"sku":"9783031846120","price":123.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/digital-marketing-strategies-for-value-cocreation-2e-9783031846120","provider":"Book Curl","version":"1.0","type":"link"}