{"product_id":"digital-marketing-fundamentals-9781119894575","title":"Digital Marketing Fundamentals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePrepare for the OMCP certification exam and expand your digital marketing skillset\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDigital Marketing Fundamentals, \u003c\/i\u003eveteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. \u003c\/p\u003e\u003cp\u003eIn the book, you'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFull discussions of paid search marketing, email marketing, and marketing to mobile device users\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Digital Marketing Strategy 1\u003c\/p\u003e \u003cp\u003e2 Digital Marketing Analytics 49\u003c\/p\u003e \u003cp\u003e3 Digital Advertising 83\u003c\/p\u003e \u003cp\u003e4 Search Engine Optimization 129\u003c\/p\u003e \u003cp\u003e5 Content Marketing 167\u003c\/p\u003e \u003cp\u003e6 Social Media Marketing 219\u003c\/p\u003e \u003cp\u003e7 Conversion Optimization 273\u003c\/p\u003e \u003cp\u003e8 Mobile Marketing 299\u003c\/p\u003e \u003cp\u003e9 Email Marketing 343\u003c\/p\u003e \u003cp\u003e10 Careers and Hiring 371\u003c\/p\u003e \u003cp\u003eDigital Marketing Glossary 401\u003c\/p\u003e \u003cp\u003eReferences 415\u003c\/p\u003e \u003cp\u003eAbout the Authors 423\u003c\/p\u003e \u003cp\u003eIndex 427\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407185322327,"sku":"9781119894575","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119894575.jpg?v=1730498474","url":"https:\/\/bookcurl.com\/products\/digital-marketing-fundamentals-9781119894575","provider":"Book Curl","version":"1.0","type":"link"}