{"product_id":"digital-marketing-fundamentals-9781032964690","title":"Digital Marketing Fundamentals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi\u003cem\u003etal Marketing Fundamentals\u003c\/em\u003e is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. \u003c\/p\u003e\u003cp\u003eIn this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organi\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019280974167,"sku":"9781032964690","price":62.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032964690.jpg?v=1750779747","url":"https:\/\/bookcurl.com\/products\/digital-marketing-fundamentals-9781032964690","provider":"Book Curl","version":"1.0","type":"link"}