{"product_id":"digital-marketing-excellence-9780367444754","title":"Digital Marketing Excellence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its sixth edition, the hugely popular \u003ci\u003eDigital Marketing Excellence \u003c\/i\u003eis a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e is a practical textbook for all marketing executives, managers and students who plan and implement digital campaigns. The book is engaging, practical, easy to follow and comprehensive and is highly recommended by the IDM.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTracey Poulson\u003c\/strong\u003e, Director of Learning, Institute of Direct and Digital Marketing, UK.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDigital marketing has transformed the marketing arena. It offers opportunities for better target profiling and informed strategic decisions. Chaffey \u0026amp; Smith have supported that evolution from the start. Their book, \u003cem\u003eDigital Marketing Excellence 6e\u003c\/em\u003e, covers elements of how to turn data into information and information into insight - and insight is the fuel that drives digital marketing success.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarialena Zinopoulou\u003c\/strong\u003e, CEO - The Digital Marketing Association - Analytics Lecturer - IoT Researcher, UK.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eOur School of Marketing places an emphasis on analytics in our digital marketing education. In \u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e, the leading edge examples demonstrate data driven decision making in practice. The SOSTAC® framework is an element that our students take from the classroom to the workplace and use as a systematic and comprehensive approach to digital marketing planning.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eEtain Kidney\u003c\/strong\u003e, Programme Director, Digital Marketing, DIT, Ireland.\u003c\/em\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e is a practical textbook for all marketing executives, managers and students who plan and implement digital campaigns. The book is engaging, practical, easy to follow and comprehensive and is highly recommended by the IDM.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTracey Poulson\u003c\/strong\u003e, Director of Learning, Institute of Direct and Digital Marketing, UK.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDigital marketing has transformed the marketing arena. It offers opportunities for better target profiling and informed strategic decisions. Chaffey and Smith have supported that evolution from the start. Their book, \u003cem\u003eDigital Marketing Excellence 6e\u003c\/em\u003e, covers elements of how to turn data into information and information into insight - and insight is the fuel that drives digital marketing success.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarialena Zinopoulou\u003c\/strong\u003e, CEO - The Digital Marketing Association - Analytics Lecturer - IoT Researcher, UK.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eOur School of Marketing places an emphasis on analytics in our digital marketing education. In \u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e, the leading edge examples demonstrate data driven decision making in practice. The SOSTAC® framework is an element that our students take from the classroom to the workplace and use as a systematic and comprehensive approach to digital marketing planning.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eEtain Kidney\u003c\/strong\u003e, Programme Director, Digital Marketing, DIT, Ireland.\u003c\/em\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":48864501793111,"sku":"9780367444754","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367444754.jpg?v=1722272220","url":"https:\/\/bookcurl.com\/products\/digital-marketing-excellence-9780367444754","provider":"Book Curl","version":"1.0","type":"link"}