{"product_id":"digital-marketing-and-social-media-strategies-for-tourism-and-hospitality-organizations-9781911635475","title":"Digital Marketing and Social Media Strategies for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e•\tExplores the most effective digital marketing strategies and campaigns •\tInvestigates the current status of digital marketing and social media utilization by both travellers and service providers •\tProvides a view to the future of future digital marketing and social media research trends  Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation.  This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.  Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents   Ch 1 Definition and functionality of social media  Seza Zerman  Ch 2 Thematic social media research trends in hospitality and tourism   Marwa Al-Busaidi and Khaldoon Nusair  Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty  Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu  Ch 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers  Aysegul Gunduz Songur and Gozde Turktarhan  Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism  Ilke Basarangil  Ch 6 The role of emoji use in destination decision making  Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu  Ch 7 Content marketing: Definition, cases, and helpful tactics   Linchi Kwok  Ch 8 Contextual factors influencing hotel mobile app satisfaction  Liza Cobos  Ch 9 Big data analytics and database marketing  Guntekin Simsek and Sule Kaya  Ch 10 Customer relationship management through blockchain technology  Ugur Tandogan  Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities  Mark Baker and Arthur Huang   Index","brand":"Goodfellow Publishers Limited","offers":[{"title":"Default Title","offer_id":51043192078679,"sku":"9781911635475","price":90.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781911635475.jpg?v=1750957361","url":"https:\/\/bookcurl.com\/products\/digital-marketing-and-social-media-strategies-for-tourism-and-hospitality-organizations-9781911635475","provider":"Book Curl","version":"1.0","type":"link"}