{"product_id":"digital-marketing-and-consumer-engagement-concepts-methodologies-tools-and-applications-9781522551874","title":"Digital Marketing and Consumer Engagement:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. \u003cem\u003eDigital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications\u003c\/em\u003e is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":51535217099095,"sku":"9781522551874","price":752.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781522551874.jpg?v=1755859925","url":"https:\/\/bookcurl.com\/products\/digital-marketing-and-consumer-engagement-concepts-methodologies-tools-and-applications-9781522551874","provider":"Book Curl","version":"1.0","type":"link"}