{"product_id":"digital-marketing-allinone-for-dummies-9781119931959","title":"Digital Marketing AllInOne For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: Creating Your Digital Marketing Strategy 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Developing Your Overall Digital Strategy 7\u003c\/p\u003e \u003cp\u003eChapter 2: Grabbing Your Customer’s Attention 25\u003c\/p\u003e \u003cp\u003eChapter 3: Discovering Your Business Model and Brand 39\u003c\/p\u003e \u003cp\u003eChapter 4: Deciding which Marketing Campaign to Create 67\u003c\/p\u003e \u003cp\u003eChapter 5: Crafting Offers That Sell 81\u003c\/p\u003e \u003cp\u003eChapter 6: Planning B2B Campaign Success 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Understanding the Importance of the Customer Experience 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Interacting with Customer Data 121\u003c\/p\u003e \u003cp\u003eChapter 2: Uncovering Buyer Personas 131\u003c\/p\u003e \u003cp\u003eChapter 3: Structuring the Buyer’s Journey 147\u003c\/p\u003e \u003cp\u003eChapter 4: Embracing Sales Enablement 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Marketing Using Artificial Intelligence (AI) 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Transforming Digital Marketing Using Artificial Intelligence 177\u003c\/p\u003e \u003cp\u003eChapter 2: Using AI Tools to Maximize Customer Reach and Service 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Dipping into Content Creation 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Creating Your Content Plan 223\u003c\/p\u003e \u003cp\u003eChapter 2: Reviewing Content Types 237\u003c\/p\u003e \u003cp\u003eChapter 3: Understanding the Customer’s Intent 255\u003c\/p\u003e \u003cp\u003eChapter 4: Creating Content That Tells a Story 275\u003c\/p\u003e \u003cp\u003eChapter 5: Defining Your Content Framework Using Processes and Systems 285\u003c\/p\u003e \u003cp\u003eChapter 6: Targeting Content for Your B2B Audience 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Implementing Channel Promotions 323\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Identifying Paid, Earned, Shared, and Owned Media 325\u003c\/p\u003e \u003cp\u003eChapter 2: Using Search Marketing 339\u003c\/p\u003e \u003cp\u003eChapter 3: Using Social Bookmarks, News, and Share Buttons 363\u003c\/p\u003e \u003cp\u003eChapter 4: Considering Email Marketing 385\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Targeting Your Work with Influencers 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Communicating with Influencers 413\u003c\/p\u003e \u003cp\u003eChapter 2: Collaborating to Win 431\u003c\/p\u003e \u003cp\u003eChapter 3: Engaging Influencers Using the “Three Cs” 449\u003c\/p\u003e \u003cp\u003eChapter 4: Succeeding with Influencer Marketing 463\u003c\/p\u003e \u003cp\u003eChapter 5: Getting Creative 473\u003c\/p\u003e \u003cp\u003eChapter 6: Working with an Influencer Agency 481\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 7: Meta\/Facebook\/Instagram Marketing 487\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Delving into Facebook Marketing 489\u003c\/p\u003e \u003cp\u003eChapter 2: Creating a Facebook Marketing Plan 511\u003c\/p\u003e \u003cp\u003eChapter 3: Advertising and Selling on Facebook 529\u003c\/p\u003e \u003cp\u003eChapter 4: Uniting Facebook with Other Social Media 541\u003c\/p\u003e \u003cp\u003eChapter 5: Getting into Instagram for Business Marketing 555\u003c\/p\u003e \u003cp\u003eChapter 6: Looking at Facebook Live 579\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 8: Deploying Other Social Media 591\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Leveraging Social Media 593\u003c\/p\u003e \u003cp\u003eChapter 2: Working with Twitter 609\u003c\/p\u003e \u003cp\u003eChapter 3: Looking at YouTube 623\u003c\/p\u003e \u003cp\u003eChapter 4: Reviewing Pinterest 633\u003c\/p\u003e \u003cp\u003eChapter 5: Growing Your Business with TikTok 657\u003c\/p\u003e \u003cp\u003eChapter 6: Using Marketing Techniques on LinkedIn 681\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 9: Analyzing Data for Success 697\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Looking Back at Your Business Model and Scaling your Brand 699\u003c\/p\u003e \u003cp\u003eChapter 2: Reassessing Your Strategy 715\u003c\/p\u003e \u003cp\u003eChapter 3: Reviewing Ongoing Improvement for B2B Marketing 723\u003c\/p\u003e \u003cp\u003eChapter 4: Achieving Maximum ROI 733\u003c\/p\u003e \u003cp\u003eIndex 743\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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