{"product_id":"digital-marketing-9781292241579","title":"Digital Marketing","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eBrief contents   Preface About the authors Acknowledgements    Part 1 Digital marketing fundamentals 1.  Introducing digital marketing 2.  Online marketplace analysis: micro-environment 3.  The digital macro-environment    Part 2 Digital marketing strategy development 4.  Digital marketing strategy 5.  Digital media and the marketing mix 6.  Relationship marketing using digital platforms    Part 3 Digital marketing: implementation and practice 7.  Delivering the digital customer experience 8.  Campaign planning for digital media 9.  Marketing communications using digital media channels 10.  Evaluation and improvement of digital channel performance    Glossary Index","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":51863164649815,"sku":"9781292241579","price":174.74,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292241579.jpg?v=1759919829","url":"https:\/\/bookcurl.com\/products\/digital-marketing-9781292241579","provider":"Book Curl","version":"1.0","type":"link"}