{"product_id":"digital-makeover-9781119706106","title":"Digital Makeover","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGet an insider's perspective intohow this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal'ssuccessfulpeople-drivendigital transformation.Professors and authors Beatrice Collin and Marie Taillard set out exactly howL'Oréalturned itself into a digital and tech powerhouse bybuilding on its legacy toreimaginerelationships inside the company, and with its customers and partners.    Digital Makeovercomprehensively describesL'Oréal'sstrategy,including: Maintaining market leadership in the face of disruptionBelieving in thetransformativepower of theorganization, its legacy and its peopleA social-centric approach to beauty tech, ecommerce and digital servicesThe company's successful play for market dominance in ChinaCase studies that showcase best practicesfor digital transformationacross sectors Digital Makeoveris perfect foranyone interested inbusiness strategy, marketing,or digital transformation, as well as businesspeopleand leaders frominside and outside the beautyindustry andbelongs on the shelves of anyone withan interestin organizational transformation, management, leadership, and digital strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword: Permanent Reinvention in the Genes ix\u003c\/p\u003e \u003cp\u003eIntroduction: Building a Beauty Powerhouse xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Four Foundational Pillars\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Orchestrate Creativity \u003c\/b\u003e\u003cb\u003e3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of an Evangelist 4\u003c\/p\u003e \u003cp\u003eTime to Improvise 6\u003c\/p\u003e \u003cp\u003eFrom Creative Chaos to Orchestrated Rigor 13\u003c\/p\u003e \u003cp\u003eEnabling Resonance 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Cultivate Healthy Doubt\u003c\/b\u003e\u003cb\u003e 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProductive Anxiety 22\u003c\/p\u003e \u003cp\u003eChallenging the Status Quo 23\u003c\/p\u003e \u003cp\u003ePermanent Questioning 24\u003c\/p\u003e \u003cp\u003eThe Dual Innovation Channel 25\u003c\/p\u003e \u003cp\u003eBalancing Passion with Science 26\u003c\/p\u003e \u003cp\u003eTensions and Achievements 27\u003c\/p\u003e \u003cp\u003eMarket Leader and Challenger 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Learn and Innovate with Rigor\u003c\/b\u003e\u003cb\u003e 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovators Are Most Valuable Players 39\u003c\/p\u003e \u003cp\u003eDo, Undo, and Redo 42\u003c\/p\u003e \u003cp\u003eIncubators as Promoters of Change 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Listen with Curiosity\u003c\/b\u003e\u003cb\u003e 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoliteness of the Heart 54\u003c\/p\u003e \u003cp\u003eSeizing What’s Emerging 59\u003c\/p\u003e \u003cp\u003eL’Oréalization 60\u003c\/p\u003e \u003cp\u003eFull Color Palette 61\u003c\/p\u003e \u003cp\u003eBan the Boring 64\u003c\/p\u003e \u003cp\u003eAn Open Innovation Ecosystem 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II A Human-Centered Transformation\u003c\/b\u003e\u003cb\u003e 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Centering Customers\u003c\/b\u003e\u003cb\u003e 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Focus Shift 75\u003c\/p\u003e \u003cp\u003ePrecision Marketing 80\u003c\/p\u003e \u003cp\u003eSeamless Customer Journeys 81\u003c\/p\u003e \u003cp\u003eThe Strategic Use of Data 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Becoming Social\u003c\/b\u003e\u003cb\u003e 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Centricity 92\u003c\/p\u003e \u003cp\u003eFriends Find Solutions 94\u003c\/p\u003e \u003cp\u003eFriends Give Advice 95\u003c\/p\u003e \u003cp\u003eFriends Take You Places 96\u003c\/p\u003e \u003cp\u003eFriends Share Their Looks 97\u003c\/p\u003e \u003cp\u003eFriends Shop with You 98\u003c\/p\u003e \u003cp\u003eFriends Stick Together 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Transforming Relationships with Partners\u003c\/b\u003e\u003cb\u003e 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom a Chain to an Ecosystem 106\u003c\/p\u003e \u003cp\u003eEcosystems’ Key Attributes 108\u003c\/p\u003e \u003cp\u003eEcosystems Perform in Times of Crisis 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Putting People First\u003c\/b\u003e\u003cb\u003e 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTeams Are the New Heroes 122\u003c\/p\u003e \u003cp\u003eCustomer Satisfaction Is the New Product Performance 124\u003c\/p\u003e \u003cp\u003eEat What You Cook Is the New Leave Before It Burns 125\u003c\/p\u003e \u003cp\u003eFrame and Trust Is the New Control 128\u003c\/p\u003e \u003cp\u003eProblem-Solving Together Is the New Meeting Behavior 130\u003c\/p\u003e \u003cp\u003eEmpowerment Is the New Management 132\u003c\/p\u003e \u003cp\u003eTest and Learn Is the New Perfection 133\u003c\/p\u003e \u003cp\u003eCooperation Is the New Confrontation 135\u003c\/p\u003e \u003cp\u003eConclusion 139\u003c\/p\u003e \u003cp\u003eAcknowledgments 143\u003c\/p\u003e \u003cp\u003eAbout the Authors 147\u003c\/p\u003e \u003cp\u003eAppendix 1: L’Oréal’s History: A Timeline of Significant Dates 151\u003c\/p\u003e \u003cp\u003eAppendix 2: Timeline of L’Oréal’s Acquisitions and Strategies 153\u003c\/p\u003e \u003cp\u003eAppendix 3: A Selection of L’Oréal Brands by Category 2020 159\u003c\/p\u003e \u003cp\u003eAppendix 4: Global Beauty Industry Data 161\u003c\/p\u003e \u003cp\u003eNotes 167\u003c\/p\u003e \u003cp\u003eReferences 175\u003c\/p\u003e \u003cp\u003eIndex 183 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866412396887,"sku":"9781119706106","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119706106.jpg?v=1722278518","url":"https:\/\/bookcurl.com\/products\/digital-makeover-9781119706106","provider":"Book Curl","version":"1.0","type":"link"}