{"product_id":"digital-challenges-and-strategies-in-a-post-pandemic-world-9783631864067","title":"Digital Challenges and Strategies in a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Covid-19 pandemic has not only affected the health and life of people around the\u003cbr\u003eworld but also many areas such as the economy, the way of doing business, working\u003cbr\u003elife, the education sector, the urban life, and consumer consumption habits. Digital\u003cbr\u003etechnologies and solutions also played an important role in the changes brought about\u003cbr\u003eby the pandemic. Digitization has brought its own challenges in this context. Being\u003cbr\u003eaware of this issue, Turkish-German University (TGU) hosted a conference on “Digital\u003cbr\u003eChallenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld\u003cbr\u003eUniversity of Applied Sciences in Istanbul. The conference offered a platform for academicians\u003cbr\u003eas well as practitioners to discuss the current issues related to new digital\u003cbr\u003eapplications, the impact of digitization, digital challenges, and necessary measures, as\u003cbr\u003ewell as strategies to overcome these challenges in a post-pandemic world. The academic\u003cbr\u003epapers presented in the conference constitute the chapters of this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eEla Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review —\u003ci\u003e Işıl Ketan, Alexander Dreyer, Dilek Zamantılı Nayır :\u003c\/i\u003e Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour —\u003ci\u003e İlke Kocamaz, Bilal Dede :\u003c\/i\u003e Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy —\u003ci\u003e Elif Ceren Yıldız, Taşkın Dirşehan :\u003c\/i\u003e Blockchain Technology as a Solution to the Bullwhip Effect —\u003ci\u003e Mehmet Ali Taş, Batin Latif Aylak, Damla Durak Uşar :\u003c\/i\u003e Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management —\u003ci\u003e Ahmet Tuğrul Tuğer :\u003c\/i\u003e Understanding Artificial Intelligence in Service during the Post Pandemic Period —\u003ci\u003e Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioğlu, Merve Ahter Dede :\u003c\/i\u003e Factors Affecting Work-Family Conflict in the Digital Work Environment — \u003ci\u003eAlev Özer Torgalöz, Pınar Yozgatlı Özbilen, Deniz Mat Artun :\u003c\/i\u003e Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? — \u003ci\u003eÇiğdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : \u003c\/i\u003eTransformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media — \u003ci\u003eUlrich Tamm, Rainer Lenz :\u003c\/i\u003e Significance of the Governance of Blockchain Systems — \u003ci\u003eHüseyin Hayri Nuroğlu :\u003c\/i\u003e Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era — \u003ci\u003eSeyfullah Selimefendigil, Hakan Güzeloğlu, Çiydem Çatak :\u003c\/i\u003e Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets — \u003ci\u003eMehmet Hakan Özdemir, Tolga Tuzcuoğlu, Erencan Yavrucu :\u003c\/i\u003e The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods — \u003ci\u003eKersten Kellermann :\u003c\/i\u003e Mind the Gap: Why Germany Should Invest More in its Future — \u003ci\u003eElif Posos Devrani :\u003c\/i\u003e Digitalizing Family: Digital Parenting during the Covid-19 Pandemic — \u003ci\u003eSven Packmohr, Henning Brink : \u003c\/i\u003eResearch-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation — \u003ci\u003eAxel Benning, Abdulmuttalip Erduran :\u003c\/i\u003e Legal Challenges due to the Pandemic Impacts .\u003c\/p\u003e","brand":"Peter Lang AG","offers":[{"title":"Default Title","offer_id":51044538483031,"sku":"9783631864067","price":48.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783631864067.jpg?v=1750961949","url":"https:\/\/bookcurl.com\/products\/digital-challenges-and-strategies-in-a-post-pandemic-world-9783631864067","provider":"Book Curl","version":"1.0","type":"link"}