{"product_id":"digital-and-social-media-marketing-9781032437590","title":"Digital and Social Media Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its third edition, \u003ci\u003eDigital and Social Media Marketing\u003c\/i\u003e provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The bookâs customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.\u003c\/p\u003e\u003cp\u003eThis rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:\u003c\/p\u003e\u003cul\u003e \u003cli\u003econsider the concept of GDPR as a sound framework for responsible marketing\u003c\/li\u003e \u003cli\u003eoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals\u003c\/li\u003e \u003cli\u003eplace emphasis on the importance of crisis and reputation management\u003c\/li\u003e \u003cli\u003eexplore the l\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019054776663,"sku":"9781032437590","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032437590.jpg?v=1750779157","url":"https:\/\/bookcurl.com\/products\/digital-and-social-media-marketing-9781032437590","provider":"Book Curl","version":"1.0","type":"link"}