{"product_id":"devils-advocate-the-9780273779490","title":"Devils Advocate The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCaspian Woods is a successful entrepreneur and author. His business works with the world's leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLeadership\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e1 The only thing you need to be a great leader\u003c\/p\u003e \u003cp\u003e2 Ask for favours\u003c\/p\u003e \u003cp\u003e 3 Sleep in your car\u003c\/p\u003e \u003cp\u003e4 Leave stuff half-finished\u003c\/p\u003e \u003cp\u003e5 This software can kill you\u003c\/p\u003e \u003cp\u003e6 Forgive, (but don’t forget)\u003c\/p\u003e \u003cp\u003e7 Ignore urgent tasks\u003c\/p\u003e \u003cp\u003e8 Be ill informed\u003c\/p\u003e \u003cp\u003e9 Use guilt to motivate\u003c\/p\u003e \u003cp\u003eSay less\u003c\/p\u003e \u003cp\u003e10 11 Wait for the tide to go out\u003c\/p\u003e \u003cp\u003e12 Ask the bride to dance\u003c\/p\u003e \u003cp\u003e13 Take fewer risks\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eStrategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Don’t diversify\u003c\/p\u003e \u003cp\u003e15 Stop obsessing about quality\u003c\/p\u003e \u003cp\u003e16 Embrace awkward suppliers\u003c\/p\u003e \u003cp\u003e17 Fight like Nelson\u003c\/p\u003e \u003cp\u003e18 Your next competitor makes toilet paper\u003c\/p\u003e \u003cp\u003e19 Burn your business plan\u003c\/p\u003e \u003cp\u003e20 Set unrealistic goals\u003c\/p\u003e \u003cp\u003e21 Don’t dance where elephants play\u003c\/p\u003e \u003cp\u003e22 More IT is not the answer\u003c\/p\u003e \u003cp\u003e23 There’s no prize for predicting the Flood\u003c\/p\u003e \u003cp\u003e24 Embrace chaos\u003c\/p\u003e \u003cp\u003e25 Sell invisibles\u003c\/p\u003e \u003cp\u003e26 Use a lawyer like a condom\u003c\/p\u003e \u003cp\u003e27 Exploit the poor\u003c\/p\u003e \u003cp\u003e28 Don’t make it in China\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInnovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e29 Reward failure\u003c\/p\u003e \u003cp\u003e30 Sacrifice the sacred cow\u003c\/p\u003e \u003cp\u003e31 You are in the wrong business\u003c\/p\u003e \u003cp\u003e32 Sleep with your customers\u003c\/p\u003e \u003cp\u003e33 Judge the book by its cover\u003c\/p\u003e \u003cp\u003e34 Use research like a drunk uses a lamp-post*\u003c\/p\u003e \u003cp\u003e35 Come last\u003c\/p\u003e \u003cp\u003e36 Creativity needs a sergeant major\u003c\/p\u003e \u003cp\u003e37 Get lost\u003c\/p\u003e \u003cp\u003e38 Fire, ready, aim\u003c\/p\u003e \u003cp\u003e39 Seek out your worst customers\u003c\/p\u003e \u003cp\u003e40 Don’t start from where you are\u003c\/p\u003e \u003cp\u003e41 Rip-up your confidentiality agreements\u003c\/p\u003e \u003cp\u003e42 Allow for the law of unintended consequences\u003c\/p\u003e \u003cp\u003e43 Remember you are French\u003c\/p\u003e \u003cp\u003e44 Anticipate complaints\u003c\/p\u003e \u003cp\u003e45 Get stotious\u003c\/p\u003e \u003cp\u003e46 Ban the brainstorm\u003c\/p\u003e \u003cp\u003e47 Steal with pride\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSales and marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e48 Stop making sense\u003c\/p\u003e \u003cp\u003e49 Don’t give your customers choice\u003c\/p\u003e \u003cp\u003e50 Learn from the Wizard of Oz\u003c\/p\u003e \u003cp\u003e51 Don’t ‘do’ social media\u003c\/p\u003e \u003cp\u003e52 Recommend your competitors\u003c\/p\u003e \u003cp\u003e53 If you’re pitching to win – you’ve already lost\u003c\/p\u003e \u003cp\u003e54 Be brief, be brilliant, be gone\u003c\/p\u003e \u003cp\u003e55 Don’t hire a hot-shot agency\u003c\/p\u003e \u003cp\u003e56 Put the small print in BIG LETTERS\u003c\/p\u003e \u003cp\u003e57 Dull is the new sexy\u003c\/p\u003e \u003cp\u003e58 Make your literature illegible\u003c\/p\u003e \u003cp\u003e59 Nurture your nutters\u003c\/p\u003e \u003cp\u003e60 Create a crisis\u003c\/p\u003e \u003cp\u003e61 Shut up\u003c\/p\u003e \u003cp\u003e62 Get your face slapped\u003c\/p\u003e \u003cp\u003e63 It’s only worth advertising on your forehead\u003c\/p\u003e \u003cp\u003e64 Fake sincerity\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStaff.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e65 Pay your staff to quit\u003c\/p\u003e \u003cp\u003e66 Money doesn’t motivate\u003c\/p\u003e \u003cp\u003e67 Hire some baboons\u003c\/p\u003e \u003cp\u003e68 Don’t recruit by experience\u003c\/p\u003e \u003cp\u003e69 Forget the big idea\u003c\/p\u003e \u003cp\u003e70 Drive a clunker\u003c\/p\u003e \u003cp\u003e71 Take your name off the door\u003c\/p\u003e \u003cp\u003e72 Be a pacifist in the talent war\u003c\/p\u003e \u003cp\u003e73 Send your staff home\u003c\/p\u003e \u003cp\u003e74 Don’t delegate – abdicate\u003c\/p\u003e \u003cp\u003e75 Remove the safety net\u003c\/p\u003e \u003cp\u003e76 Sack early\u003c\/p\u003e \u003cp\u003e77 Seek out the disabled\u003c\/p\u003e \u003cp\u003e78 Encourage trade unions\u003c\/p\u003e \u003cp\u003e79 Fire the founder\u003c\/p\u003e \u003cp\u003e80 Cultivate some enemies\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFinance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e81 Pay yourself £1,000 an hour\u003c\/p\u003e \u003cp\u003e82 Max out your credit cards\u003c\/p\u003e \u003cp\u003e83 Don’t lend £10,000 to your brother\u003c\/p\u003e \u003cp\u003e84 Be unaffordable\u003c\/p\u003e \u003cp\u003e85 Don’t compensate for the size of your manhood\u003c\/p\u003e \u003cp\u003e86 Say no to cheap money\u003c\/p\u003e \u003cp\u003e87 Double your costs, halve your reward\u003c\/p\u003e \u003cp\u003e88 Set fire to your price list\u003c\/p\u003e \u003cp\u003e89 Treat suppliers like fellow combatants\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePersonal.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e90. Cry as a negotiating technique\u003c\/p\u003e \u003cp\u003e91. Pile on the stress\u003c\/p\u003e \u003cp\u003e92. Avoid the passion trap\u003c\/p\u003e \u003cp\u003e93. Don’t give money to charity\u003c\/p\u003e \u003cp\u003e94. Stop thinking positive\u003c\/p\u003e \u003cp\u003e95. Disinherit your kids\u003c\/p\u003e \u003cp\u003e96. Nurture self-doubt\u003c\/p\u003e \u003cp\u003e97. Jump off a chair\u003c\/p\u003e \u003cp\u003e98. Be a psychopath\u003c\/p\u003e \u003cp\u003e99. Don’t get harpooned\u003c\/p\u003e \u003cp\u003e100. Be lazy\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017732063575,"sku":"9780273779490","price":11.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273779490.jpg?v=1750774490","url":"https:\/\/bookcurl.com\/products\/devils-advocate-the-9780273779490","provider":"Book Curl","version":"1.0","type":"link"}