{"product_id":"developing-global-business-communication-in-asia-9780367356538","title":"Developing Global Business Communication in Asia","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.\u003c\/p\u003e\u003cp\u003eThe book aims to help learners:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eUse authentic workplace materials to solve problems using English\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eUnderstand how language can be used as a lingua franca effectively when communicating\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eUnderstand how intertextuality between shared spoken and written texts drives communication\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eImprove communicative performance in spoken and written texts\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eBecome familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful re\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction. \u003cb\u003e1.\u003c\/b\u003e Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. \u003cb\u003e2.\u003c\/b\u003e Opportunity Knocks for CommunicAsian. \u003cb\u003e3.\u003c\/b\u003e Building a Business Response. \u003cb\u003e4.\u003c\/b\u003e Winning the bid. \u003cb\u003e5.\u003c\/b\u003e Building the team. \u003cb\u003e6.\u003c\/b\u003e Planning the Project: People, Process and Technology. \u003cb\u003e7.\u003c\/b\u003e Working on the project: the big ideas. \u003cb\u003e8.\u003c\/b\u003e Problems, problems, problems.\u003cb\u003e 9.\u003c\/b\u003e Solution and Resolution. \u003cb\u003e10.\u003c\/b\u003e Declare Success: Project Product Launch and Leadership. \u003cb\u003eAppendix 1.\u003c\/b\u003e The dictionary, business words and expressions. \u003cb\u003eAppendix 2.\u003c\/b\u003e The audio transcripts. \u003cb\u003eAppendix 3.\u003c\/b\u003e Reading lists. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017879454039,"sku":"9780367356538","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367356538.jpg?v=1750774971","url":"https:\/\/bookcurl.com\/products\/developing-global-business-communication-in-asia-9780367356538","provider":"Book Curl","version":"1.0","type":"link"}