{"product_id":"developer-advocacy-9781484295960","title":"Developer Advocacy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eChapter 1: What is Advocacy?.- Chapter 2: Becoming a Developer Advocate.- Chapter 3: Starting a Developer Advocacy Team.- Chapter 4: Managing Work Output for your New Advocacy Team.- Chapter 5: Getting Started with Content for Developer Advocacy.- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy.- Chapter 7: Growing: Creating an Advocacy Roadmap.- Chapter 8: Amplifying Advocacy's Impact.- Chapter 9: Measuring Advocacy's Impact.- Chapter 10: Parting Thoughts on Successful Developer Advocacy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e●       Chapter 1: What is Advocacy?\u003c\/p\u003e  o   Who can benefit from dev advocacy?\u003cp\u003e\u003c\/p\u003e  \u003cp\u003eo   Why advocacy?\u003c\/p\u003e  \u003cp\u003eo   Business Goals?\u003c\/p\u003e  \u003cp\u003e●       Chapter 2: Becoming\u003c\/p\u003e  \u003cp\u003eo   Advocacy starts with a team of 1\u003c\/p\u003e  \u003cp\u003eo   Attributes of an advocate\u003c\/p\u003e  \u003cp\u003eo   Transitioning into advocacy as an Engineer\u003c\/p\u003e  o   Preparing for advocacy as a tech company\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e●       Chapter 3: Starting: The foundations of an advocacy team\u003c\/p\u003e  \u003cp\u003eo   Structure\u003c\/p\u003e  \u003cp\u003eo   Compensation\u003c\/p\u003e  \u003cp\u003eo   Roles\u003c\/p\u003e  \u003cp\u003eo   Interviewing for and Hiring Advocates\u003c\/p\u003e  \u003cp\u003e●       Chapter 4: Starting: Advocacy work product\u003c\/p\u003e  o   Tasks to be completed\u003cp\u003e\u003c\/p\u003e  \u003cp\u003eo   Processes to be set up\u003c\/p\u003e  \u003cp\u003eo   Typical deliverables\u003c\/p\u003e  \u003cp\u003e●       Chapter 5: Starting: Content\u003c\/p\u003e  \u003cp\u003eo   Content first conversations\u003c\/p\u003e  \u003cp\u003eo   The content factory\u003c\/p\u003e  \u003cp\u003eo   The anatomy of technical content\u003c\/p\u003e  \u003cp\u003e●       Chapter 6: Starting: Stakeholders\u003c\/p\u003e  \u003cp\u003eo   Key to cross-functional collaboration\u003c\/p\u003e  \u003cp\u003eo   Developer Marketing\u003c\/p\u003e  \u003cp\u003eo   Engineering\u003c\/p\u003e  \u003cp\u003eo   DevRel\u003c\/p\u003e  \u003cp\u003e●       Chapter 7: Scaling: Advocacy Roadmap\u003c\/p\u003e  \u003cp\u003eo   0 to 100 Roadmap\u003c\/p\u003e  \u003cp\u003eo   Growing the team\u003c\/p\u003e  \u003cp\u003eo   Expanding capabilities\u003c\/p\u003e  \u003cp\u003e●       Chapter 8: Scaling: Amplifying success\u003c\/p\u003e  o   Going beyond the body shop\u003cp\u003e\u003c\/p\u003e  \u003cp\u003eo   Increasing internal value\u003c\/p\u003e  \u003cp\u003eo   Leveraging PR and Marketing\u003c\/p\u003e  \u003cp\u003eo   Advocacy Operations 101\u003c\/p\u003e  \u003cp\u003e●       Chapter 9: Scaling: Measuring Impact\u003c\/p\u003e  \u003cp\u003eo   KPIs\u003c\/p\u003e  \u003cp\u003eo   Share of Conversation\u003c\/p\u003e  \u003cp\u003e●       Chapter 10: The Advocacy North Star\u003c\/p\u003e  \u003cp\u003eo   Industry Examples\u003c\/p\u003e  \u003cp\u003eo   Conclusion\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"APress","offers":[{"title":"Default Title","offer_id":48885833630039,"sku":"9781484295960","price":33.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781484295960.jpg?v=1722537862","url":"https:\/\/bookcurl.com\/products\/developer-advocacy-9781484295960","provider":"Book Curl","version":"1.0","type":"link"}