{"product_id":"develop-your-marketing-skills-9780749462246","title":"Develop Your Marketing Skills","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRuth Gosnay\u003c\/b\u003e has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.\u003cb\u003eNeil Richardson\u003c\/b\u003e is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tMarketing: separating fact from fiction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe marketing environment;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tCustomers in all their glory;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tUsing research to make informed decisions;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tProduct management;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tRight time, right place, right quantity, right condition;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tYou paid how much?;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tHow communication works;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tServices marketing vs marketing services;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tHow to create a marketing plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tSustainable marketing in the 21st century;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tQuestions answered\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51359143690583,"sku":"9780749462246","price":16.02,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749462246.jpg?v=1754123771","url":"https:\/\/bookcurl.com\/products\/develop-your-marketing-skills-9780749462246","provider":"Book Curl","version":"1.0","type":"link"}