{"product_id":"dethroning-the-king-9781118157022","title":"Dethroning the King","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow the King of Beers collapsed without a fight and what it means for America''s place in the post-Recession world\u003c\/b\u003e  \u003cp\u003eHow did InBev, a Belgian company controlled by Brazilians, take over one of America''s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timingand some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In \u003ci\u003eDethroning the King\u003c\/i\u003e, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the \u003ci\u003eFinancial Times\u003c\/i\u003e, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and whether the company''s fall mirrors America''s dwindling financial and political dominance as a nation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCast of Characters xiii\u003c\/p\u003e \u003cp\u003eAuthor’s Note xvii\u003c\/p\u003e \u003cp\u003ePrologue 1\u003c\/p\u003e \u003cp\u003eChapter 1: The Game is Afoot 5\u003c\/p\u003e \u003cp\u003eChapter 2: Crazy and Lazy at Loggerheads 23\u003c\/p\u003e \u003cp\u003eChapter 3: The Colossus 37\u003c\/p\u003e \u003cp\u003eChapter 4: Selling the American Dream 57\u003c\/p\u003e \u003cp\u003eChapter 5: The Fourth Abides 77\u003c\/p\u003e \u003cp\u003eChapter 6: The Hunter’s Frozen Trigger Finger 111\u003c\/p\u003e \u003cp\u003eChapter 7: A Babe in the Woods 127\u003c\/p\u003e \u003cp\u003eChapter 8: The Old Gobi Desert Trick 143\u003c\/p\u003e \u003cp\u003eChapter 9: Mr. Brito Goes to Washington 161\u003c\/p\u003e \u003cp\u003eChapter 10: Angry Bedfellows 181\u003c\/p\u003e \u003cp\u003eChapter 11: The Board: August, August, and Augusta 203\u003c\/p\u003e \u003cp\u003eChapter 12: The Montagues and the Busches 241\u003c\/p\u003e \u003cp\u003eChapter 13: A Seller from “Hello” 257\u003c\/p\u003e \u003cp\u003eChapter 14: Put Up or Shut Up 275\u003c\/p\u003e \u003cp\u003eChapter 15: A Long Way from St. Louis 295\u003c\/p\u003e \u003cp\u003eChapter 16: A Toast on Both Sides 311\u003c\/p\u003e \u003cp\u003eChapter 17: Cash Out or Hunker Down 323\u003c\/p\u003e \u003cp\u003eEpilogue 341\u003c\/p\u003e \u003cp\u003eNotes 355\u003c\/p\u003e \u003cp\u003eAcknowledgments 369\u003c\/p\u003e \u003cp\u003eAbout the Author 371\u003c\/p\u003e \u003cp\u003eIndex 373\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866366718295,"sku":"9781118157022","price":15.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118157022.jpg?v=1722278307","url":"https:\/\/bookcurl.com\/products\/dethroning-the-king-9781118157022","provider":"Book Curl","version":"1.0","type":"link"}