{"product_id":"destination-benchmarking-9780851997452","title":"Destination Benchmarking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDevelops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism  destinations. The book considers organization benchmarking - performance evaluation of a  particular organization and its departments - and destination benchmarking, which involves all  elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter One: Overview of Benchmarking Theory 1.1: Overview of Benchmarking Theory 1.2: Overview of Performance Measurement Theory Chapter Two: Evaluating Benchmarking Studies in Tourism 2.1: Overview of Benchmarking Studies in Tourism 2.2: Limitations of Past Benchmarking Research in Tourism Chapter Three: Towards Destination Benchmarking 3.1: Major Characteristics of the Tourism Industry 3.2: Rationale for Destination Benchmarking 3.3: What is 'Destination Benchmarking'? 3.4: Elements of Destination Benchmarking 3.5: Measuring Destination Performance 3.6: Types of Destination Benchmarking 3.7: Taking Action Chapter Four: Measures of Destination Benchmarking  4.1: Rationale for Measuring Destination Performance  4.2: Indicators of Destination Performance Measures 4.3: Qualitative Measures 4.4: Quantitative Measures 4.5: Strengths and Weaknesses of Destination Measures  Chapter Five: Internal Destination Benchmarking 5.1: Practices of Internal Destination Benchmarking  5.2: Proposed Model of Internal Destination Benchmarking 5.2.a: Measuring the Internal Performance  5.2.b: Collecting the Data  5.2.c: Identifying Performance Gaps 5.2.d: Deciding What to Benchmark  5.2.e: Presenting the Benchmarking Findings  5.2.f: Taking Action 5.3: Strengths and Weaknesses of Internal Destination Benchmarking  Chapter Six: External Destination Benchmarking  6.1: Practices of External Destination Benchmarking  6.2: Proposed Model of External Destination Benchmarking  6.3: Strengths and Weaknesses of External Destination Benchmarking  Chapter Seven: Generic Destination Benchmarking  7.1: Practices of Generic Destination Benchmarking  7.2: Proposed Model of Generic Destination Benchmarking  7.2.a: Measuring the Internal Performance  7.2.b: Collecting the Data  7.2.c: Identifying Performance Gaps  7.2.d: Deciding what to Benchmark  7.2.e: Taking Action  7.3: Strengths and Weaknesses of Generic Destination Benchmarking  Chapter Eight: Data Collection and Analysis  8.1: Research Methods  8.2: Formulation of Data Collection Procedures  8.2.a: Application of Quantitative Research Methods  8.2.b: Application of Qualitative Research Methods  8.3: Selection of Sample Populations  8.4: Collecting Primary Data  8.5: Collecting Secondary Data  8.6: Analysis of Quantitative Data  8.7: Analysis of Qualitative Data  8.8: Overall Analysis  Chapter Nine: Destination Benchmarking: Characteristics and Limitations  9.1: Destination Benchmarking versus Organisation Benchmarking  9.2: Principles of Destination Benchmarking  9.3: Limitations Influencing the Success of Destination Benchmarking  Chapter Ten: Conclusion  10.1: A General Overview of Destination Benchmarking  10.2: Recommendations for Benchmarking in Practice","brand":"CABI Publishing","offers":[{"title":"Default Title","offer_id":49406254809431,"sku":"9780851997452","price":81.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780851997452.jpg?v=1730495119","url":"https:\/\/bookcurl.com\/products\/destination-benchmarking-9780851997452","provider":"Book Curl","version":"1.0","type":"link"}