{"product_id":"designing-interactive-strategy-9780471986072","title":"Designing Interactive Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTHE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESS TODAY.\u003cbr\u003e Competitive Dominance in the World of Business.\u003cbr\u003e Economies versus Sectors.\u003cbr\u003e The Microprocessor.\u003cbr\u003e VALUE CONSTELLATIONS.\u003cbr\u003e SECTION A: CO-PRODUCTION.\u003cbr\u003e What Is a Product?\u003cbr\u003e Density of Offerings and Value Creation.\u003cbr\u003e Examples of Co-Production.\u003cbr\u003e The Customer's Customer.\u003cbr\u003e What is a Business?\u003cbr\u003e Shifting Activities Among Actors: Reconfiguration.\u003cbr\u003e Innovative Co-Production Relationships.\u003cbr\u003e .SECTION B: OFFERINGS AND VALUE-CREATION LOGICS.\u003cbr\u003e The Micro Level--A First Look at Its Architecture.\u003cbr\u003e From Value Chain to Value Constellation.\u003cbr\u003e The Offering as Code Carrier.\u003cbr\u003e Leverage.\u003cbr\u003e Value-Creation Logics.\u003cbr\u003e Inherent Dimensions of Offerings.\u003cbr\u003e SECTION C: RECONFIGURATION.\u003cbr\u003e What is Reconfiguration?\u003cbr\u003e Why Reconfigure?\u003cbr\u003e Examples of Reconfiguration.\u003cbr\u003e The Need for Continuous Improvement: Reconfiguring as a Process.\u003cbr\u003e ILLUSTRATIVE CASES.\u003cbr\u003e Introduction.\u003cbr\u003e Example 1: IKEA and the 'What'.\u003cbr\u003e Example 2: Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'.\u003cbr\u003e Example 3: Danish Pharmacists and their National Association and the 'How'.\u003cbr\u003e Example 4: The Compagnie Générale des Eaux and the Suez Lyonnaise des Eaux: the Why'.\u003cbr\u003e References.\u003cbr\u003e Glossary.\u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402709475671,"sku":"9780471986072","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471986072.jpg?v=1730481301","url":"https:\/\/bookcurl.com\/products\/designing-interactive-strategy-9780471986072","provider":"Book Curl","version":"1.0","type":"link"}