{"product_id":"designing-and-conducting-survey-research-9781118767030","title":"Designing and Conducting Survey Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe industry standard guide, updated with new ideas and SPSS analysis techniques\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eDesigning and Conducting Survey Research: A Comprehensive Guide Fourth Edition\u003c\/i\u003e is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.\u003c\/p\u003e \u003cp\u003ePublic and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFigures, Tables, Exhibits, and Worksheets vii\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eThe Authors xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Developing and Administering Questionnaires 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 An Overview of the Sample Survey Process 3\u003c\/p\u003e \u003cp\u003e2 Designing Effective Questionnaires: Basic Guidelines 36\u003c\/p\u003e \u003cp\u003e3 Developing Survey Questions 59\u003c\/p\u003e \u003cp\u003e4 Using Focus Groups in the Survey Research Process 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Ensuring Scientific Accuracy 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99\u003c\/p\u003e \u003cp\u003e6 The Theoretical Basis of Sampling 135\u003c\/p\u003e \u003cp\u003e7 Confidence Intervals and Basic Hypothesis Testing 146\u003c\/p\u003e \u003cp\u003e8 Determining the Sample Size 163\u003c\/p\u003e \u003cp\u003e9 Selecting and Obtaining a Representative Sample 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Presenting and Analyzing Survey Results 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Analyzing Cross-Tabulated Data 203\u003c\/p\u003e \u003cp\u003e11 Testing the Difference between Means 235\u003c\/p\u003e \u003cp\u003e12 Regression and Correlation 261\u003c\/p\u003e \u003cp\u003e13 Preparing an Effective Final Report 292\u003c\/p\u003e \u003cp\u003eResource A: Table of Areas of a Standard Normal Distribution 305\u003c\/p\u003e \u003cp\u003eResource B: Glossary 311\u003c\/p\u003e \u003cp\u003eBibliography 321\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866377793879,"sku":"9781118767030","price":61.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118767030.jpg?v=1722278364","url":"https:\/\/bookcurl.com\/products\/designing-and-conducting-survey-research-9781118767030","provider":"Book Curl","version":"1.0","type":"link"}