{"product_id":"designed-for-digital-how-to-architect-your-business-for-sustained-success-management-on-the-cutting-edge-9780262542760","title":"Designed for Digital How to Architect Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eOne of \u003ci\u003eForbes's\u003c\/i\u003e Top Ten Technology Books of the Year\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cb\u003eHow to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eMost established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks:\u003cbr\u003e \u003cbr\u003e\u003cb\u003e• Shared Customer Insights\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e• Operational Backbone\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e• Digital Platform\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e• Accountability Framework\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e• External Developer Platform\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIn the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":48864306135383,"sku":"9780262542760","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262542760.jpg?v=1722271322","url":"https:\/\/bookcurl.com\/products\/designed-for-digital-how-to-architect-your-business-for-sustained-success-management-on-the-cutting-edge-9780262542760","provider":"Book Curl","version":"1.0","type":"link"}