{"product_id":"design-thinking-9781118971802","title":"Design Thinking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDevelop a more systematic, human-centered, results-oriented thought process\u003c\/b\u003e \u003cp\u003e\u003ci\u003eDesign Thinking\u003c\/i\u003e is the Product Development and Management Association''s (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the \u003ci\u003eNew Product Development Essentials\u003c\/i\u003e series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You''ll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. \u003c\/p\u003e\u003cp\u003eDesign is a process of systematic creativity that yields the most appropriate solution to a properly \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAbout the Editors xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eA Brief Introduction To Design Thinking 1\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMichael G. Luchs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1.1 The Concept of Design Thinking and Its Role within NPD and Innovation 1\u003c\/p\u003e \u003cp\u003e1.2 A Framework of Design Thinking 4\u003c\/p\u003e \u003cp\u003e1.3 Design Thinking as a Nonlinear Process 8\u003c\/p\u003e \u003cp\u003e1.4 The Principles and the “Mindset” of Design Thinking 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Design Thinking Tools 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eInspirational Design Briefing 15\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSøren Petersen, Jaewoo Joo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 15\u003c\/p\u003e \u003cp\u003e2.1 Nine Criteria of an Inspirational Design Brief 16\u003c\/p\u003e \u003cp\u003e2.2 Writing the Inspirational Design Brief 21\u003c\/p\u003e \u003cp\u003e2.3 Research Findings about Inspirational Design Briefs 23\u003c\/p\u003e \u003cp\u003e2.4 Three Pitfalls to Avoid 24\u003c\/p\u003e \u003cp\u003e2.5 Conclusion: Keys to Success 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003ePersonas: Powerful Tool For Designers 27\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eRobert Chen, Jeanny Liu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 27\u003c\/p\u003e \u003cp\u003e3.1 Defining Personas 28\u003c\/p\u003e \u003cp\u003e3.2 The Importance of Personas 29\u003c\/p\u003e \u003cp\u003e3.3 Creating Personas 30\u003c\/p\u003e \u003cp\u003e3.4 Illustrative Application of Personas 31\u003c\/p\u003e \u003cp\u003e3.5 Summary 37\u003c\/p\u003e \u003cp\u003e3.6 Conclusion 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eCustomer Experience Mapping: The Springboard To Innovative Solutions 41\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJonathan Bohlmann, John McCreery\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 41\u003c\/p\u003e \u003cp\u003e4.1 Inputs to the Experience Map 43\u003c\/p\u003e \u003cp\u003e4.2 The Experience Mapping Process 48\u003c\/p\u003e \u003cp\u003e4.3 The Experience Map as a Springboard to Innovative Solutions 50\u003c\/p\u003e \u003cp\u003e4.4 Conclusion 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eDesign Thinking To Bridge Research and Concept Design 59\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eLauren Weigel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 59\u003c\/p\u003e \u003cp\u003e5.1 Challenges in Idea Generation 59\u003c\/p\u003e \u003cp\u003e5.2 The Need for a Systematic Method to Connect to the User 60\u003c\/p\u003e \u003cp\u003e5.3 The Visualize, Empathize, and Ideate Method 61\u003c\/p\u003e \u003cp\u003e5.4 The Importance of Visualizing and Empathizing before Ideating 63\u003c\/p\u003e \u003cp\u003e5.5 Applying the Method 64\u003c\/p\u003e \u003cp\u003e5.6 Conclusion 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eBoosting Creativity In Idea Generation Using Design Heuristics 71\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eColleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 71\u003c\/p\u003e \u003cp\u003e6.1 Where Do New Design Ideas Come From? 72\u003c\/p\u003e \u003cp\u003e6.2 A Tool to Assist with Idea Generation: Design Heuristics 72\u003c\/p\u003e \u003cp\u003e6.3 How Design Heuristics Were Identified: The Evidence Base 73\u003c\/p\u003e \u003cp\u003e6.4 77 Design Heuristics for Idea Generation 74\u003c\/p\u003e \u003cp\u003e6.5 How to Use \u003ci\u003eDesign Heuristics\u003c\/i\u003e to Generate Design Concepts 77\u003c\/p\u003e \u003cp\u003e6.6 Evidence of the Value of the \u003ci\u003eDesign Heuristics\u003c\/i\u003e Tool 80\u003c\/p\u003e \u003cp\u003e6.7 Conclusion 80\u003c\/p\u003e \u003cp\u003e6.8 Appendix 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eThe Key Roles of Stories and Prototypes In Design Thinking 87\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMark Zeh\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 87\u003c\/p\u003e \u003cp\u003e7.1 A Design Thinking Product Development Framework 87\u003c\/p\u003e \u003cp\u003e7.2 What Is a Story? 89\u003c\/p\u003e \u003cp\u003e7.3 What Is a Prototype? 92\u003c\/p\u003e \u003cp\u003e7.4 Putting It Together—Combining Stories and Prototypes 95\u003c\/p\u003e \u003cp\u003e7.5 Employing Stories and Prototypes in Your Process 100\u003c\/p\u003e \u003cp\u003e7.6 Conclusion 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Design Thinking Within The Firm 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eIntegrating Design Into The Fuzzy Front End Of The Innovation Process 107\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eGiulia Calabretta, Gerda Gemser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 107\u003c\/p\u003e \u003cp\u003e8.1 Challenges in the FFE 108\u003c\/p\u003e \u003cp\u003e8.2 Design Practices and Tools for Assisting in Problem Definition 109\u003c\/p\u003e \u003cp\u003e8.3 Design Practices and Tools for Assisting in Information Management 112\u003c\/p\u003e \u003cp\u003e8.4 Design Practices and Tools for Assisting in Stakeholder Management 117\u003c\/p\u003e \u003cp\u003e8.5 How to Integrate Design Professionals in FFE 120\u003c\/p\u003e \u003cp\u003e8.6 Conclusion 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eThe Role of Design In Early-Stage Ventures: How To Help Start-Ups Understand and Apply Design Processes To New Product Development 125\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJ. D. Albert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: An Emerging Start-up Culture 125\u003c\/p\u003e \u003cp\u003e9.1 The Basics 126\u003c\/p\u003e \u003cp\u003e9.2 The Process 128\u003c\/p\u003e \u003cp\u003e9.3 Troubleshooting Common Mistakes 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 \u003c\/b\u003e\u003cb\u003eDesign Thinking For Non-Designers: A Guide For Team Training and Implementation 143\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eVictor P. Seidel, Sebastian K. Fixson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 143\u003c\/p\u003e \u003cp\u003e10.1 What Do Non-Designers Need to Learn? 144\u003c\/p\u003e \u003cp\u003e10.2 Challenges Teams Face with Design Thinking 145\u003c\/p\u003e \u003cp\u003e10.3 Three Team Strategies for Success 147\u003c\/p\u003e \u003cp\u003e10.4 Conclusion 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 \u003c\/b\u003e\u003cb\u003eDeveloping Design Thinking: Ge Healthcare’s Menlo Innovation Model 157\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSarah J. S.Wilner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 157\u003c\/p\u003e \u003cp\u003e11.1 GE Healthcare’s Design Organization 158\u003c\/p\u003e \u003cp\u003e11.2 The Menlo Innovation Ecosystem 158\u003c\/p\u003e \u003cp\u003e11.3 The Significance of Design Thinking at GE Healthcare 168\u003c\/p\u003e \u003cp\u003e11.4 Conclusion 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 \u003c\/b\u003e\u003cb\u003eLeading For A Corporate Culture of Design Thinking 173\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eNathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 173\u003c\/p\u003e \u003cp\u003e12.1 The Critical Impact of Corporate Culture on Design Thinking 173\u003c\/p\u003e \u003cp\u003e12.2 What Is Corporate Culture? 176\u003c\/p\u003e \u003cp\u003e12.3 Corporate Forces that Undermine Design Thinking 178\u003c\/p\u003e \u003cp\u003e12.4 Four Pillars of Innovation for Enabling Design Thinking 180\u003c\/p\u003e \u003cp\u003e12.5 Four Stages of Transforming to a Culture of Design Thinking 184\u003c\/p\u003e \u003cp\u003e12.6 Conclusion 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 \u003c\/b\u003e\u003cb\u003eKnowledge Management As Intelligence Amplification For Breakthrough Innovations 187\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eVadake K. Narayanan, Gina Colarelli O’Connor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 187\u003c\/p\u003e \u003cp\u003e13.1 Designing Amidst Uncertainty 188\u003c\/p\u003e \u003cp\u003e13.2 Knowledge Management Tasks for Breakthrough Innovation: From Intelligence Leveraging to Intelligence Amplification 190\u003c\/p\u003e \u003cp\u003e13.3 KM and Selected Tools for Breakthrough Innovation 194\u003c\/p\u003e \u003cp\u003e13.4 Organizational Implications 199\u003c\/p\u003e \u003cp\u003e13.5 Appendices 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 \u003c\/b\u003e\u003cb\u003eStrategically Embedding Design Thinking In The Firm 205\u003cbr\u003e \u003c\/b\u003e\u003ci\u003ePietro Micheli, Helen Perks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 205\u003c\/p\u003e \u003cp\u003e14.1 Role of Key Personnel 207\u003c\/p\u003e \u003cp\u003e14.2 Organizational Practices 210\u003c\/p\u003e \u003cp\u003e14.3 Organizational Climate and Culture 212\u003c\/p\u003e \u003cp\u003e14.4 Embedding Design Thinking 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Design Thinking For Specific Contexts 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 \u003c\/b\u003e\u003cb\u003eDesigning Services That Sing and Dance 223\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMarina Candi, Ahmad Beltagui\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 223\u003c\/p\u003e \u003cp\u003e15.1 Products, Services, and Experiences 224\u003c\/p\u003e \u003cp\u003e15.2 How to Design for Compelling Service Experiences 227\u003c\/p\u003e \u003cp\u003e15.3 Services that Sing and Dance 232\u003c\/p\u003e \u003cp\u003e15.4 Designing a Service Experience Is Never Finished 233\u003c\/p\u003e \u003cp\u003e15.5 Conclusion 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 \u003c\/b\u003e\u003cb\u003eCapturing Context Through Service Design Stories 237\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKatarina Wetter-Edman, Peter R.Magnusson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 237\u003c\/p\u003e \u003cp\u003e16.1 Service Design 239\u003c\/p\u003e \u003cp\u003e16.2 Context, Stories, and Designers as Interpreters 240\u003c\/p\u003e \u003cp\u003e16.3 Context Through Narratives—The CTN Method 241\u003c\/p\u003e \u003cp\u003e16.4 Case Illustration of the CTN Method 241\u003c\/p\u003e \u003cp\u003e16.5 Conclusion and Recommendations 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 \u003c\/b\u003e\u003cb\u003eOptimal Design For Radically New Products 253\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSteve Hoeffler, Michal Herzenstein, Tamar Ginzburg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 253\u003c\/p\u003e \u003cp\u003e17.1 Communicate the Challenge Goal toward Radically New Products 254\u003c\/p\u003e \u003cp\u003e17.2 Shift Time Frames to Future and Past 256\u003c\/p\u003e \u003cp\u003e17.3 Promote an Emerging Technology Focus across the Consumption Chain 257\u003c\/p\u003e \u003cp\u003e17.4 Promote the Use of Analogical Thinking 259\u003c\/p\u003e \u003cp\u003e17.5 Look for Novel Ways to Solve Simple Problems 261\u003c\/p\u003e \u003cp\u003e17.6 Leverage More Ideators via Crowdsourcing 261\u003c\/p\u003e \u003cp\u003e17.7 Conclusion 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 \u003c\/b\u003e\u003cb\u003eBusiness Model Design 265\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJohn Aceti\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003e\u003ci\u003eTony Singarayar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 265\u003c\/p\u003e \u003cp\u003e18.1 What Is a Business Model? 265\u003c\/p\u003e \u003cp\u003e18.2 When Do I Need to Think about My Business Model? 267\u003c\/p\u003e \u003cp\u003e18.3 What Value Should I Expect from a Business Model Design? 268\u003c\/p\u003e \u003cp\u003e18.4 What Method Can I Use to Design a Business Model? 269\u003c\/p\u003e \u003cp\u003e18.5 Process of Designing a Business Model 271\u003c\/p\u003e \u003cp\u003e18.6 How Do I Implement My New or Revised Business Model? 276\u003c\/p\u003e \u003cp\u003e18.7 Conclusion 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 \u003c\/b\u003e\u003cb\u003eLean Start-Up In Large Enterprises Using Human-Centered Design Thinking: A New Approach For Developing Transformational and Disruptive Innovations 281\u003cbr\u003e \u003c\/b\u003e\u003ci\u003ePeter Koen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 281\u003c\/p\u003e \u003cp\u003e19.1 Lean Start-up 282\u003c\/p\u003e \u003cp\u003e19.2 Transformational and Disruptive Innovation: Defining the Domain Where the Lean Start-up Process Should Be Used 285\u003c\/p\u003e \u003cp\u003e19.3 Why Is a Business Model a Valuable Part of the Lean Start-up Process? 286\u003c\/p\u003e \u003cp\u003e19.4 Lean Start-up through the Lens of Human-Centered Design 289\u003c\/p\u003e \u003cp\u003e19.5 Implementing the Lean Start-up Approach in Enterprises 296\u003c\/p\u003e \u003cp\u003e19.6 Conclusion 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Consumer Responses And Values 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Consumer Response To Product Form 303\u003cbr\u003e \u003ci\u003eMariëlle E. H. Creusen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 303\u003c\/p\u003e \u003cp\u003e20.1 How Product Form Influences Consumer Product Evaluation 304\u003c\/p\u003e \u003cp\u003e20.2 Product Form Characteristics and Consumer Perceptions 305\u003c\/p\u003e \u003cp\u003e20.3 In What Way Will Product Form Impact Consumer Product Evaluation? 308\u003c\/p\u003e \u003cp\u003e20.4 Practical Implications 314\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 \u003c\/b\u003e\u003cb\u003eDrivers of Diversity In Consumers’ Aesthetic Response To Product Design 319\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAdèle Gruen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 319\u003c\/p\u003e \u003cp\u003e21.1 Culture 320\u003c\/p\u003e \u003cp\u003e21.2 Individual Characteristics 324\u003c\/p\u003e \u003cp\u003e21.3 Situational Factors 328\u003c\/p\u003e \u003cp\u003e21.4 Discussion 329\u003c\/p\u003e \u003cp\u003e21.5 Conclusion 330\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22 \u003c\/b\u003e\u003cb\u003eFuture-Friendly Design: Designing For and With Future Consumers 333\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAndy Hines\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 333\u003c\/p\u003e \u003cp\u003e22.1 A Framework for Understanding Changing Consumer Values 334\u003c\/p\u003e \u003cp\u003e22.2 Emerging Consumer Needs 335\u003c\/p\u003e \u003cp\u003e22.3 Going Forward 345\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Special Topics In Design Thinking 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e23 Face and Interface: Richer Product Experiences Through Integrated User Interface and Industrial Design 351\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKeith S. Karn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 351\u003c\/p\u003e \u003cp\u003e23.1 Divergent Paths: User Interface in Physical and Digital Products 352\u003c\/p\u003e \u003cp\u003e23.2 Emerging User Interface Technologies 354\u003c\/p\u003e \u003cp\u003e23.3 New Technology Demands a New Development Process 355\u003c\/p\u003e \u003cp\u003e23.4 Seven Questions to Guide the Integration of Industrial Design with User Interface Design 359\u003c\/p\u003e \u003cp\u003e23.5 Practice Makes Perfect 365\u003c\/p\u003e \u003cp\u003e\u003cb\u003e24 Intellectual Property Protection For Designs 367\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDaniel Harris Brean\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 367\u003c\/p\u003e \u003cp\u003e24.1 “Design” in Intellectual Property 367\u003c\/p\u003e \u003cp\u003e24.2 Utility Patents 368\u003c\/p\u003e \u003cp\u003e24.3 Design Patents 373\u003c\/p\u003e \u003cp\u003e24.4 Copyrightable Designs for Useful Articles 376\u003c\/p\u003e \u003cp\u003e24.5 Trademark Rights for Product Design 377\u003c\/p\u003e \u003cp\u003e24.6 Legal Overlap, Trade-Offs, and Strategic Considerations 379\u003c\/p\u003e \u003cp\u003e24.7 Conclusion 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003e25 \u003c\/b\u003e\u003cb\u003eDesign Thinking For Sustainability 381\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eRosanna Garcia, PhD Scott Dacko, PhD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 381\u003c\/p\u003e \u003cp\u003e25.1 Design for “X”? 382\u003c\/p\u003e \u003cp\u003e25.2 Design Thinking Integrated into Design for Sustainability 386\u003c\/p\u003e \u003cp\u003e25.3 Conclusion 397\u003c\/p\u003e \u003cp\u003eIndex 401\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406959059287,"sku":"9781118971802","price":44.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118971802.jpg?v=1730497694","url":"https:\/\/bookcurl.com\/products\/design-thinking-9781118971802","provider":"Book Curl","version":"1.0","type":"link"}