{"product_id":"design-management-9781350148819","title":"Design Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKathryn Best\u003c\/b\u003e was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA key text. Rich, stimulating and easy to read. -- Shimon Shmueli, Elon University, USA\u003cbr\u003eI will be using as a key text...  Very excited to finally have a book for my course. -- Cyn Roberts, Art Institute of Portland, USA\u003cbr\u003eAn excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design. -- Paul Mazzucca, Mt Hood Community College, OR, USA\u003cbr\u003eClear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals. -- Louise Parkinson, Fashion department, Huddersfield University, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e  \u003cb\u003eContext\u003c\/b\u003e What is Design Management? Why is Design Management Important? The Design Management Timeline.  \u003cb\u003ePART ONE - MANAGING THE DESIGN STRATEGY\u003c\/b\u003e \u003cb\u003eKnowledge\u003c\/b\u003e Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth  \u003cb\u003ePractice\u003c\/b\u003e Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman.  \u003cb\u003eKey Skills\u003c\/b\u003e Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication.  \u003cb\u003ePART TWO - MANAGING THE DESIGN PROCESS\u003c\/b\u003e \u003cb\u003eKnowledge\u003c\/b\u003e Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design.  \u003cb\u003ePractice\u003c\/b\u003e Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith.  \u003cb\u003eKey Skills\u003c\/b\u003e Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication.  \u003cb\u003ePART THREE - MANAGING THE DESIGN IMPLEMENTATION\u003c\/b\u003e \u003cb\u003eKnowledge\u003c\/b\u003e The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy.  \u003cb\u003ePractice\u003c\/b\u003e Case Study - FooGo\/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins.  \u003cb\u003eKey Skills\u003c\/b\u003e Management and Leadership; Leading and Advocating Design; Written Communication.  \u003cb\u003eAppendix\u003c\/b\u003e 18 Views on Design Management; Further Resources  \u003cb\u003eGlossary\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407515165015,"sku":"9781350148819","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350148819.jpg?v=1730499630","url":"https:\/\/bookcurl.com\/products\/design-management-9781350148819","provider":"Book Curl","version":"1.0","type":"link"}