{"product_id":"design-for-motion-9781138318656","title":"Design for Motion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCombining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.\u003c\/p\u003e\u003cp\u003eIn this updated second edition of \u003ci\u003eDesign for Motion\u003c\/i\u003e, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.\u003c\/p\u003e\u003cp\u003eThis second edition also includes updates on the following:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIllustration techniques\u003c\/li\u003e \u003cli\u003eTypography\u003c\/li\u003e \u003cli\u003eCompositing\u003c\/li\u003e \u003cli\u003eVisual storytelling\u003c\/li\u003e \u003cli\u003eIncorporating 3D elements\u003c\/li\u003e \u003cli\u003eSocial\/mobile-first design\u003c\/li\u003e \u003cli\u003ePortfolio and concept development\u003c\/li\u003e \u003cli\u003eHow to develop a distinct personal design style, and much more\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003ePlumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com\/cw\/shaw) features video tutorials, a student showcase, and more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"At a time when 'Motion Design' is clambering out of infancy and maturing as a discipline – yet when it is simultaneously complicated by rapidly evolving technologies, platforms and shifting economics – \u003cem\u003eDesign for Motion\u003c\/em\u003e provides a comprehensive, contemporary blueprint for what it takes to be a 'Motion Designer' today. Austin's book reminds us to pay attention to the fundamentals of our craft, while inspiring us to ponder the potential for motion design as a communication tool, a storytelling platform and an art form into the future.\"\u003c\/p\u003e\u003cp\u003e—Patrick Clair, Director, Antibody\u003c\/p\u003e\u003cp\u003e\"Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds.\"\u003c\/p\u003e\u003cp\u003e—Erin Sarofsky, Executive Creative Director, Sarofsky\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword to the 2nd Edition by Erin Sarofsky\u003c\/p\u003e\u003cp\u003eForeword to the 1st Edition by Justin Cone\u003c\/p\u003e\u003cp\u003eIntroduction: Motion Design\u003c\/p\u003e\u003cp\u003e1. Design for Motion\u003c\/p\u003e\u003cp\u003e2. Concept Development\u003c\/p\u003e\u003cp\u003e3. Design Essentials\u003c\/p\u003e\u003cp\u003e4. Stylistic Creative Briefs for Portfolio Development\u003c\/p\u003e\u003cp\u003e5. Type-Driven Design Boards\u003c\/p\u003e\u003cp\u003e6. Illustrative Design Boards\u003c\/p\u003e\u003cp\u003e7. Information-Graphics\/Data Visualization Design Boards\u003c\/p\u003e\u003cp\u003e8. Character-Driven Design Boards\u003c\/p\u003e\u003cp\u003e9. Tactile Design Boards\u003c\/p\u003e\u003cp\u003e10. Modern Design Boards\u003c\/p\u003e\u003cp\u003e11. Matte Painting\u003c\/p\u003e\u003cp\u003e12. Illustrative Design Boards\u003c\/p\u003e\u003cp\u003e13. Finding Inspiration\u003c\/p\u003e\u003cp\u003e14. Looking Forward\u003c\/p\u003e\u003cp\u003e15. Design for Motion \"Young Guns\"\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":48866439201111,"sku":"9781138318656","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138318656.jpg?v=1782120242","url":"https:\/\/bookcurl.com\/products\/design-for-motion-9781138318656","provider":"Book Curl","version":"1.0","type":"link"}