{"product_id":"design-for-communication-9780471418290","title":"Design for Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eComplete coverage of basic design principles illustrated by student examples  Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIntroduction 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Graphic Design? 15\u003c\/p\u003e \u003cp\u003eWhat Do Graphic Designers Do? 16\u003c\/p\u003e \u003cp\u003eI Want to Be a Graphic Designer—Where Do I Begin? 16\u003c\/p\u003e \u003cp\u003eThe Design Process 17\u003c\/p\u003e \u003cp\u003eWhy Bother with Such a Long Process When I Just Like to Make Things? 20\u003c\/p\u003e \u003cp\u003eWhy Should I Do These Assignments? 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: The Elements and Principles of Design 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStar Symbol\/\u003ci\u003eSusan Merritt\u003c\/i\u003e, San Diego State University, San Diego 26\u003c\/p\u003e \u003cp\u003eObject Semantics\/\u003ci\u003eKermit Bailey\u003c\/i\u003e, North Carolina State University, Raleigh 34\u003c\/p\u003e \u003cp\u003eSymbol Design\/\u003ci\u003eLisa Fontaine\u003c\/i\u003e, Iowa State University, Ames 38\u003c\/p\u003e \u003cp\u003eLettermark\/\u003ci\u003eSusan Merritt\u003c\/i\u003e, San Diego State University, San Diego 43\u003c\/p\u003e \u003cp\u003eVinyletteror\/\u003ci\u003eKenneth Fitzgerald\u003c\/i\u003e, Old Dominion University, Norfolk 49\u003c\/p\u003e \u003cp\u003eLetterform as Shape\/\u003ci\u003eJan Conradi\u003c\/i\u003e, State University of New York at Fredonia 53\u003c\/p\u003e \u003cp\u003eConcert Poster\/\u003ci\u003eArnold Holland\u003c\/i\u003e, California State University, Fullerton 58\u003c\/p\u003e \u003cp\u003eDesign History Chair\/\u003ci\u003eHank Richardson\u003c\/i\u003e, Portfolio Center, Atlanta 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Typography as Image 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShaping Words\/\u003ci\u003eRichard Ybarra\u003c\/i\u003e, Art Institute of California, San Diego 68\u003c\/p\u003e \u003cp\u003eNewspaper Stories—A Typographic Workshop\/\u003ci\u003eJürgen Hefele\u003c\/i\u003e, Fachhochschule Augsburg, Germany 70\u003c\/p\u003e \u003cp\u003eTypographic Self-Portrait\/\u003ci\u003eEsen Karol\u003c\/i\u003e, Mimar Sinan University, Istanbul, Turkey 76\u003c\/p\u003e \u003cp\u003eTypographic Self-Portrait\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 79\u003c\/p\u003e \u003cp\u003eTypeface Poster\/\u003ci\u003eHyun Mee Kim\u003c\/i\u003e, Samsung Art and Design Institute, Seoul, Korea 83\u003c\/p\u003e \u003cp\u003eDirections Poster\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 86\u003c\/p\u003e \u003cp\u003ePoetry in Motion\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Creative Wordplay 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescriptive Pairs\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 99\u003c\/p\u003e \u003cp\u003eLetters as Image\/\u003ci\u003eHyun Mee Kim\u003c\/i\u003e, Samsung Art and Design Institute, Seoul 102\u003c\/p\u003e \u003cp\u003eConcrete Poetry\/\u003ci\u003eKenneth Fitzgerald\u003c\/i\u003e, Old Dominion University, Norfolk 105\u003c\/p\u003e \u003cp\u003eArthur Murray Dance Advertisement\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 109\u003c\/p\u003e \u003cp\u003eCD Cover: Typographic Music\/\u003ci\u003eHeather Corcoran\u003c\/i\u003e, Washington University, St. Louis 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Word and Image 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWord and Image\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 123\u003c\/p\u003e \u003cp\u003eBook Cover Design: The Interpretation of Dreams by Sigmund Freud\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 127\u003c\/p\u003e \u003cp\u003eBook Cover Design: Einstein’s Dreams by \u003ci\u003eAlan Lightman\u003c\/i\u003e\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 131\u003c\/p\u003e \u003cp\u003ePostage Stamp Design: A Celebration of Cultural Diversity in America\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 135\u003c\/p\u003e \u003cp\u003ePostage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 140\u003c\/p\u003e \u003cp\u003eStamp Design\/\u003ci\u003eMichael Burke\u003c\/i\u003e, Fachhochschule Schwäbisch Gmünd, Germany 145\u003c\/p\u003e \u003cp\u003eSculpture Poster\/\u003ci\u003eTom Briggs\u003c\/i\u003e, Massachusetts College of Art, Boston 148\u003c\/p\u003e \u003cp\u003eGardening Poster\/\u003ci\u003eKaren Berntsen\u003c\/i\u003e, Carnegie Mellon University, Pittsburgh 151\u003c\/p\u003e \u003cp\u003eThe Kitchen of Meaning Exhibition Poster\/\u003ci\u003eKermit Bailey\u003c\/i\u003e, North Carolina State University, Raleigh 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5: Grid and Visual Hierarchy 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypographic History Spread\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 160\u003c\/p\u003e \u003cp\u003eTwo-Sided Typeface Poster\/\u003ci\u003eJudith Aronson\u003c\/i\u003e, Simmons College, Boston 165\u003c\/p\u003e \u003cp\u003eThree Type Specimens\/\u003ci\u003eCarol Sogard\u003c\/i\u003e, University of Utah, Salt Lake City 174\u003c\/p\u003e \u003cp\u003eVisual Poetry Calendar\/\u003ci\u003ePeggy Re\u003c\/i\u003e, Beth Hay, University of Maryland, Baltimore County 178\u003c\/p\u003e \u003cp\u003eThe Science Lecture Series Posters\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 187\u003c\/p\u003e \u003cp\u003eBook: Lewis and Clark\/\u003ci\u003eHeather Corcoran\u003c\/i\u003e, Washington University, St. Louis 191\u003c\/p\u003e \u003cp\u003eJourney Journal\/\u003ci\u003eGülizar Çepoğlu\u003c\/i\u003e, London College of Printing, London 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6: Visual Advocacy 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Literacy Poster: Learn to Read\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 203\u003c\/p\u003e \u003cp\u003eHuman Rights Poster\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 208\u003c\/p\u003e \u003cp\u003eDesigning Dissent: Advocacy Poster Series\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 212\u003c\/p\u003e \u003cp\u003eHappy Deutschland\/\u003ci\u003eJürgen Hefele\u003c\/i\u003e, Fachhochschule, Augsburg, Germany 218\u003c\/p\u003e \u003cp\u003eThree-dimensional Direct Response (Mail) Solicitation\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 221\u003c\/p\u003e \u003cp\u003eTolerance Bus Shelter Poster\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 228\u003c\/p\u003e \u003cp\u003eBibliography 235\u003c\/p\u003e \u003cp\u003eInstructor Contact Information 247\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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