{"product_id":"design-evaluation-and-analysis-of-questionnaires-for-survey-research-9781118634615","title":"Design Evaluation and Analysis of Questionnaires","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for the First Edition        . this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface to the Second Edition xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI.1 Designing a Survey 4\u003c\/p\u003e \u003cp\u003eI.1.1 Choice of a Topic 4\u003c\/p\u003e \u003cp\u003eI.1.2 Choice of the Most Important Variables 4\u003c\/p\u003e \u003cp\u003eI.1.3 Choice of a Data Collection Method 5\u003c\/p\u003e \u003cp\u003eI.1.4 Choice of Operationalization 6\u003c\/p\u003e \u003cp\u003eI.1.5 Test of the Quality of the Questionnaire 8\u003c\/p\u003e \u003cp\u003eI.1.6 Formulation of the Final Questionnaire 9\u003c\/p\u003e \u003cp\u003eI.1.7 Choice of Population and Sample Design 9\u003c\/p\u003e \u003cp\u003eI.1.8 Decide about the Fieldwork 10\u003c\/p\u003e \u003cp\u003eI.1.9 What We Know about These Decisions 10\u003c\/p\u003e \u003cp\u003eI.1.10 Summary 11\u003c\/p\u003e \u003cp\u003eExercises 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Three-Step Procedure to Design Requests for Answers 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Concepts-by-Postulation and Concepts-by-Intuition 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Concepts-by-Intuition and Concepts-by-Postulation 15\u003c\/p\u003e \u003cp\u003e1.2 Different Ways of Defining Concepts-by-Postulation through Concepts-by-Intuition 19\u003c\/p\u003e \u003cp\u003e1.2.1 Job Satisfaction as a Concept-by-Intuition 19\u003c\/p\u003e \u003cp\u003e1.2.2 Job Satisfaction as a Concept-by-Postulation 20\u003c\/p\u003e \u003cp\u003e1.3 Summary 27\u003c\/p\u003e \u003cp\u003eExercises 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From Social Science Concepts-by-Intuition to Assertions 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Basic Concepts and Concepts-by-Intuition 31\u003c\/p\u003e \u003cp\u003e2.2 Assertions and Requests for an Answer 32\u003c\/p\u003e \u003cp\u003e2.3 The Basic Elements of Assertions 33\u003c\/p\u003e \u003cp\u003e2.3.1 Indirect Objects as Extensions of Simple Assertions 36\u003c\/p\u003e \u003cp\u003e2.3.2 Adverbials as Extensions of Simple Assertions 37\u003c\/p\u003e \u003cp\u003e2.3.3 Modifiers as Extensions of Simple Assertions 37\u003c\/p\u003e \u003cp\u003e2.3.4 Object Complements as Extensions of Simple Assertions 38\u003c\/p\u003e \u003cp\u003e2.3.5 Some Notation Rules 38\u003c\/p\u003e \u003cp\u003e2.4 Basic Concepts-by-Intuition 39\u003c\/p\u003e \u003cp\u003e2.4.1 Subjective Variables 40\u003c\/p\u003e \u003cp\u003e2.4.2 Objective Variables 47\u003c\/p\u003e \u003cp\u003e2.4.3 In Summary 49\u003c\/p\u003e \u003cp\u003e2.5 Alternative Formulations for the Same Concept 49\u003c\/p\u003e \u003cp\u003e2.6 Extensions of Simple Sentences 51\u003c\/p\u003e \u003cp\u003e2.6.1 Adding Indirect Objects 51\u003c\/p\u003e \u003cp\u003e2.6.2 Adding Modifiers 52\u003c\/p\u003e \u003cp\u003e2.6.3 Adding Adverbials 52\u003c\/p\u003e \u003cp\u003e2.7 Use of Complex Sentences 53\u003c\/p\u003e \u003cp\u003e2.7.1 Complex Sentences with No Shift in Concept 54\u003c\/p\u003e \u003cp\u003e2.7.2 Complex Sentences with a Shift in Concept 54\u003c\/p\u003e \u003cp\u003e2.7.3 Adding Conditions to Complex Sentences 56\u003c\/p\u003e \u003cp\u003e2.8 Summary 56\u003c\/p\u003e \u003cp\u003eExercises 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Formulation of Requests for an Answer 60\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 From Concepts to Requests for an Answer 61\u003c\/p\u003e \u003cp\u003e3.2 Different Types of Requests for an Answer 63\u003c\/p\u003e \u003cp\u003e3.2.1 Direct Request 63\u003c\/p\u003e \u003cp\u003e3.2.2 Indirect Request 66\u003c\/p\u003e \u003cp\u003e3.3 The Meaning of Requests for an Answer with WH Request Words 69\u003c\/p\u003e \u003cp\u003e3.3.1 “When,” “Where,” and “Why” Requests 70\u003c\/p\u003e \u003cp\u003e3.3.2 “Who” Requests 70\u003c\/p\u003e \u003cp\u003e3.3.3 “Which” Requests 70\u003c\/p\u003e \u003cp\u003e3.3.4 “What” Requests 71\u003c\/p\u003e \u003cp\u003e3.3.5 “How” Requests 72\u003c\/p\u003e \u003cp\u003e3.4 Summary 74\u003c\/p\u003e \u003cp\u003eExercises 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Choices Involved in Questionnaire Design 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Specific Survey Research Features of Requests for an Answer 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Select Requests from Databases 79\u003c\/p\u003e \u003cp\u003e4.2 Other Features Connected with the Research Goal 81\u003c\/p\u003e \u003cp\u003e4.3 Some Problematic Requests 83\u003c\/p\u003e \u003cp\u003e4.3.1 Double-Barreled Requests 83\u003c\/p\u003e \u003cp\u003e4.3.2 Requests with Implicit Assumptions 84\u003c\/p\u003e \u003cp\u003e4.4 Some Prerequests Change the Concept-by-Intuition 85\u003c\/p\u003e \u003cp\u003e4.5 Batteries of Requests for Answers 86\u003c\/p\u003e \u003cp\u003e4.5.1 The Use of Batteries of Stimuli 87\u003c\/p\u003e \u003cp\u003e4.5.2 The Use of Batteries of Statements 88\u003c\/p\u003e \u003cp\u003e4.6 Other Features of Survey Requests 92\u003c\/p\u003e \u003cp\u003e4.6.1 The Formulation of Comparative or Absolute Requests for Answers 92\u003c\/p\u003e \u003cp\u003e4.6.2 Conditional Clauses Specified in Requests for Answers 93\u003c\/p\u003e \u003cp\u003e4.6.3 Balanced or Unbalanced Requests for Answers 93\u003c\/p\u003e \u003cp\u003e4.7 Special Components within the Request 95\u003c\/p\u003e \u003cp\u003e4.7.1 Requests for Answers with Stimulation for an Answer 95\u003c\/p\u003e \u003cp\u003e4.7.2 Emphasizing the Subjective Opinion of the Respondent 95\u003c\/p\u003e \u003cp\u003e4.8 Summary 96\u003c\/p\u003e \u003cp\u003eExercises 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Response Alternatives 98\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Open Requests for an Answer 99\u003c\/p\u003e \u003cp\u003e5.2 Closed Categorical Requests 101\u003c\/p\u003e \u003cp\u003e5.2.1 Nominal Categories 103\u003c\/p\u003e \u003cp\u003e5.2.2 Ordinal Scales 104\u003c\/p\u003e \u003cp\u003e5.2.3 Continuous Scales 108\u003c\/p\u003e \u003cp\u003e5.3 How Many Categories are Optimal? 111\u003c\/p\u003e \u003cp\u003e5.4 Summary 112\u003c\/p\u003e \u003cp\u003eExercises 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Structure of Open-Ended and Closed Survey Items 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Description of the Components of Survey Items 115\u003c\/p\u003e \u003cp\u003e6.2 Different Structures of Survey Items 118\u003c\/p\u003e \u003cp\u003e6.2.1 Open-Ended Requests for an Answer 119\u003c\/p\u003e \u003cp\u003e6.2.2 Closed Survey Items 120\u003c\/p\u003e \u003cp\u003e6.2.3 The Frequency of Occurrence 124\u003c\/p\u003e \u003cp\u003e6.2.4 The Complexity of Survey Items 125\u003c\/p\u003e \u003cp\u003e6.3 What Form of Survey Items Should Be Recommended? 126\u003c\/p\u003e \u003cp\u003e6.4 Summary 127\u003c\/p\u003e \u003cp\u003eExercises 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Survey Items in Batteries 130\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Batteries in Oral Interviews 131\u003c\/p\u003e \u003cp\u003e7.2 Batteries in Mail Surveys 134\u003c\/p\u003e \u003cp\u003e7.3 Batteries in CASI 138\u003c\/p\u003e \u003cp\u003e7.4 Summary and Discussion 142\u003c\/p\u003e \u003cp\u003eExercises 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Mode of Data Collection and Other Choices 146\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 The Choice of the Mode of Data Collection 147\u003c\/p\u003e \u003cp\u003e8.1.1 Relevant Characteristics of the Different Modes 148\u003c\/p\u003e \u003cp\u003e8.1.2 The Presence of the Interviewer 149\u003c\/p\u003e \u003cp\u003e8.1.3 The Mode of Presentation 151\u003c\/p\u003e \u003cp\u003e8.1.4 The Role of the Computer 152\u003c\/p\u003e \u003cp\u003e8.1.5 Procedures without Asking Questions 155\u003c\/p\u003e \u003cp\u003e8.1.6 Mixed-Mode Data Collection 155\u003c\/p\u003e \u003cp\u003e8.2 The Position in the Questionnaire 156\u003c\/p\u003e \u003cp\u003e8.3 The Layout of the Questionnaire 158\u003c\/p\u003e \u003cp\u003e8.4 Differences due to Use of Different Languages 158\u003c\/p\u003e \u003cp\u003e8.5 Summary and Discussion 159\u003c\/p\u003e \u003cp\u003eExercises 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Estimation and Prediction of the Quality of Questions 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Criteria for the Quality of Survey Measures 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Different Methods, Different Results 166\u003c\/p\u003e \u003cp\u003e9.2 How These Differences Can Be Explained 173\u003c\/p\u003e \u003cp\u003e9.2.1 Specifications of Relationships between Variables in General 173\u003c\/p\u003e \u003cp\u003e9.2.2 Specification of Measurement Models 175\u003c\/p\u003e \u003cp\u003e9.3 Quality Criteria for Survey Measures and Their Consequences 178\u003c\/p\u003e \u003cp\u003e9.4 Alternative Criteria for Data Quality 181\u003c\/p\u003e \u003cp\u003e9.4.1 Test–Retest Reliability 181\u003c\/p\u003e \u003cp\u003e9.4.2 The Quasi-simplex Approach 182\u003c\/p\u003e \u003cp\u003e9.4.3 Correlations with Other Variables 183\u003c\/p\u003e \u003cp\u003e9.5 Summary and Discussion 184\u003c\/p\u003e \u003cp\u003eExercises 185\u003c\/p\u003e \u003cp\u003eAppendix 9.1 The Specification of Structural Equation Models 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Estimation of Reliability, Validity, and Method Effects 190\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Identification of the Parameters of a Measurement Model 191\u003c\/p\u003e \u003cp\u003e10.2 Estimation of Parameters of Models with Unmeasured Variables 195\u003c\/p\u003e \u003cp\u003e10.3 Estimating Reliability, Validity, and Method Effects 197\u003c\/p\u003e \u003cp\u003e10.4 Summary and Discussion 201\u003c\/p\u003e \u003cp\u003eExercises 202\u003c\/p\u003e \u003cp\u003eAppendix 10.1 Input of Lisrel for Data Analysis of a Classic MTMM Study 205\u003c\/p\u003e \u003cp\u003eAppendix 10.2 Relationship between the TS and the Classic MTMM Model 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Split-Ballot Multitrait–Multimethod Designs 208\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.1 The Split-Ballot MTMM Design 209\u003c\/p\u003e \u003cp\u003e11.1.1 The Two-Group Design 209\u003c\/p\u003e \u003cp\u003e11.1.2 The Three-Group Design 210\u003c\/p\u003e \u003cp\u003e11.1.3 Other SB-MTMM Designs 211\u003c\/p\u003e \u003cp\u003e11.2 Estimating and Testing Models for Split-Ballot MTMM Experiments 212\u003c\/p\u003e \u003cp\u003e11.3 Empirical Examples 213\u003c\/p\u003e \u003cp\u003e11.3.1 Results for the Three-Group Design 213\u003c\/p\u003e \u003cp\u003e11.3.2 Two-Group SB-MTMM Design 215\u003c\/p\u003e \u003cp\u003e11.4 The Empirical Identifiability and Efficiency of the Different SB-MTMM Designs 218\u003c\/p\u003e \u003cp\u003e11.4.1 The Empirical Identifiability of the SB-MTMM Model 218\u003c\/p\u003e \u003cp\u003e11.4.2 The Efficiency of the Different Designs 221\u003c\/p\u003e \u003cp\u003e11.5 Summary and Discussion 221\u003c\/p\u003e \u003cp\u003eExercises 222\u003c\/p\u003e \u003cp\u003eAppendix 11.1 The Lisrel Input for the Three-Group SB-MTMM Example 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 MTMM Experiments and the Quality of Survey Questions 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.1 The Data from the MTMM Experiments 226\u003c\/p\u003e \u003cp\u003e12.2 The Coding of the Characteristics of the MTMM Questions 229\u003c\/p\u003e \u003cp\u003e12.3 The Database and Some Results 230\u003c\/p\u003e \u003cp\u003e12.3.1 Differences in Quality across Countries 231\u003c\/p\u003e \u003cp\u003e12.3.2 Differences in Quality for Domains and Concepts 234\u003c\/p\u003e \u003cp\u003e12.3.3 Effect of the Question Formulation on the Quality 235\u003c\/p\u003e \u003cp\u003e12.4 Prediction of the Quality of Questions Not Included in the MTMM Experiments 237\u003c\/p\u003e \u003cp\u003e12.4.1 Suggestions for Improvement of Questions 239\u003c\/p\u003e \u003cp\u003e12.4.2 Evaluation of the Quality of the Prediction Models 240\u003c\/p\u003e \u003cp\u003e12.5 Summary 241\u003c\/p\u003e \u003cp\u003eExercises 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Applications in Social Science Research 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 The SQP 2.0 Program for Prediction of Quality and Improvement of Measures 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13.1 The Quality of Questions Involved in the MTMM Experiments 246\u003c\/p\u003e \u003cp\u003e13.1.1 The Quality of Specific Questions 246\u003c\/p\u003e \u003cp\u003e13.1.2 Looking for Optimal Measures for a Concept 250\u003c\/p\u003e \u003cp\u003e13.2 The Quality of Non-MTMM Questions in the Database 252\u003c\/p\u003e \u003cp\u003e13.3 Predicting the Quality of New Questions 256\u003c\/p\u003e \u003cp\u003e13.4 Summary 261\u003c\/p\u003e \u003cp\u003eExercises 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 The Quality of Measures for Concepts-by-Postulation 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14.1 The Structures of Concepts-by-Postulation 264\u003c\/p\u003e \u003cp\u003e14.2 The Quality of Measures of Concepts-by-Postulation with Reflective Indicators 264\u003c\/p\u003e \u003cp\u003e14.2.1 Testing the Models 265\u003c\/p\u003e \u003cp\u003e14.2.2 Estimation of the Composite Scores 268\u003c\/p\u003e \u003cp\u003e14.2.3 The Quality of Measures for Concepts-by-Postulation 270\u003c\/p\u003e \u003cp\u003e14.2.4 Improvement of the Quality of the Measure 274\u003c\/p\u003e \u003cp\u003e14.3 The Quality of Measures for Concepts-by-Postulation with Formative Indicators 276\u003c\/p\u003e \u003cp\u003e14.3.1 Testing the Models 278\u003c\/p\u003e \u003cp\u003e14.3.2 Estimation of the Composite Score 281\u003c\/p\u003e \u003cp\u003e14.3.3 The Estimation of the Quality of the Composite Scores 282\u003c\/p\u003e \u003cp\u003e14.4 Summary 283\u003c\/p\u003e \u003cp\u003eExercises 284\u003c\/p\u003e \u003cp\u003eAppendix 14.1 Lisrel Input for Final Analysis of the Effect of “Social Contact” on “Happiness” 284\u003c\/p\u003e \u003cp\u003eAppendix 14.2 Lisrel Input for Final Analysis of the Effect of “Interest in Political Issues in the Media” on “Political Interest in General” 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Correction for Measurement Errors 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15.1 Correction for Measurement Errors in Models with only Concepts-by-Intuition 287\u003c\/p\u003e \u003cp\u003e15.2 Correction for Measurement Errors in Models with Concepts-by-Postulation 292\u003c\/p\u003e \u003cp\u003e15.2.1 Operationalization of the Concepts 292\u003c\/p\u003e \u003cp\u003e15.2.2 The Quality of the Measures 294\u003c\/p\u003e \u003cp\u003e15.2.3 Correction for Measurement Errors in the Analysis 297\u003c\/p\u003e \u003cp\u003e15.3 Summary 298\u003c\/p\u003e \u003cp\u003eExercises 299\u003c\/p\u003e \u003cp\u003eAppendix 15.1 Lisrel Inputs to Estimate the Parameters of the Model in Figure 15.1 300\u003c\/p\u003e \u003cp\u003eAppendix 15.2 Lisrel Input for Estimation of the Model with Correction for Measurement Errors using Variance Reduction by Quality for all Composite Scores 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Coping with Measurement Errors in Cross-Cultural Research 302\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16.1 Notations of Response Models for Cross-Cultural Comparisons 303\u003c\/p\u003e \u003cp\u003e16.2 Testing for Equivalence or Invariance of Instruments 307\u003c\/p\u003e \u003cp\u003e16.2.1 The Standard Approach to Test for Equivalence 307\u003c\/p\u003e \u003cp\u003e16.3 Problems Related with the Procedure 309\u003c\/p\u003e \u003cp\u003e16.3.1 Using Information about the Power of the Test 309\u003c\/p\u003e \u003cp\u003e16.3.2 An Alternative Test for Equivalence 315\u003c\/p\u003e \u003cp\u003e16.3.3 The Difference between Significance and Relevance 317\u003c\/p\u003e \u003cp\u003e16.4 Comparison of Means and Relationships across Groups 318\u003c\/p\u003e \u003cp\u003e16.4.1 Comparison of Means and Relationships between Single Requests for Answers 318\u003c\/p\u003e \u003cp\u003e16.4.2 Comparison of Means and Relationships Based on Composite Scores 319\u003c\/p\u003e \u003cp\u003e16.4.3 Comparison of Means and Relationships between Latent Variables 321\u003c\/p\u003e \u003cp\u003e16.5 Summary 324\u003c\/p\u003e \u003cp\u003eExercises 325\u003c\/p\u003e \u003cp\u003eAppendix 16.1 The Two Sets of Requests Concerning “Subjective Competence” 326\u003c\/p\u003e \u003cp\u003eAppendix 16.2 ESS Requests Concerning “Political Trust” 327\u003c\/p\u003e \u003cp\u003eAppendix 16.3 The Standard Test of Equivalence for “Subjective Competence” 328\u003c\/p\u003e \u003cp\u003eAppendix 16.4 The Alternative Equivalence Test for “Subjective Competence” in Three Countries 329\u003c\/p\u003e \u003cp\u003eAppendix 16.5 Lisrel Input to Estimate the Null Model for Estimation of the Relationship between “Subjective Competence” and “Political Trust” 331\u003c\/p\u003e \u003cp\u003eAppendix 16.6 Derivation of the Covariance between the Composite Scores 333\u003c\/p\u003e \u003cp\u003eReferences 336\u003c\/p\u003e \u003cp\u003eIndex 352\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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