{"product_id":"design-a-better-business-9781119272113","title":"Design a Better Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book stitches together a complete design journey from beginning to end in a way that you   ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\"This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative. This book is a must read for anyone contemplating starting a business.\" \u003c\/i\u003e (Management Services, June 2017)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction P08\u003c\/p\u003e \u003cp\u003ePrepare P24\u003c\/p\u003e \u003cp\u003ePoint of View P46\u003c\/p\u003e \u003cp\u003eUnderstand P82\u003c\/p\u003e \u003cp\u003eIdeate P124\u003c\/p\u003e \u003cp\u003ePrototype P152\u003c\/p\u003e \u003cp\u003eValidate P180\u003c\/p\u003e \u003cp\u003eScale P214\u003c\/p\u003e \u003cp\u003eAppendix P262\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866391032151,"sku":"9781119272113","price":23.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119272113.jpg?v=1722278428","url":"https:\/\/bookcurl.com\/products\/design-a-better-business-9781119272113","provider":"Book Curl","version":"1.0","type":"link"}