{"product_id":"demagogue-for-president-the-rhetorical-genius-of-donald-trump-9781623499068","title":"Demagogue for President: The Rhetorical Genius of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHistoric levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump's campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As \u003ci\u003eDemagogue for President\u003c\/i\u003e shows, Trump's campaign strategy was anything but simple.\u003cp\u003ePolitical communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions - 'a leader who makes use of popular prejudices and false claims and promises in order to gain power' or 'a leader championing the cause of the common people in ancient times' (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic.\u003c\/p\u003e\u003cp\u003eMercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e“The question of how Donald Trump ever got elected president has stumped some of the nation’s deeper thinkers. Jennifer Mercieca has a compelling answer in \u003c\/i\u003eDemagogue for President: The Rhetorical Genius of Donald Trump.\u003ci\u003e […] \u003cbr\u003e\u003cbr\u003eThis book shows us by dissecting his demagogic language with a particularly precise scalpel. In doing so, it deserves a place alongside George Orwell’s \u003c\/i\u003ePolitics and the English Language\u003ci\u003e and Harry G. Frankfurt’s \u003c\/i\u003eOn Bulls---.\u003ci\u003e It’s a brilliant dissertation on Trump’s patented brand of balderdash. That makes it one of the most important political books of this perilous summer. […]\u003cbr\u003e\u003cbr\u003eShe explains Trump’s demagoguery — no easy matter — by analyzing it through the classic principles of rhetoric. This could be tedious in the wrong hands, but she makes it exhilarating, methodically revealing the insidious crowd-controlling methods of an autocrat. […] \u003cbr\u003e\u003cbr\u003eThis book can serve as a vaccine against a virus that threatens the survival of our democracy. Lord knows we need it.”\u003c\/i\u003e \u003cb\u003e- The Washington Post\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Texas A \u0026 M University Press","offers":[{"title":"Default Title","offer_id":49533571891543,"sku":"9781623499068","price":22.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781623499068.jpg?v=1731891648","url":"https:\/\/bookcurl.com\/products\/demagogue-for-president-the-rhetorical-genius-of-donald-trump-9781623499068","provider":"Book Curl","version":"1.0","type":"link"}