{"product_id":"definitive-business-plan-the-9780273761143","title":"Definitive Business Plan The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eRichard Stutely\u003c\/strong\u003e has handled business plans on every scale  as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include \u003cem\u003eThe Definitive Guide to Business Finance\u003c\/em\u003e, \u003ci\u003eBrilliant Business \u003cem\u003eThe Economist Guide to Economic Indicators\u003c\/em\u003e\u003c\/i\u003e and \u003cem\u003eThe Economist Numbers Guide.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the author\u003c\/p\u003e \u003cp\u003eAcknowledgements\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForeword\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to the First Edition\u003c\/p\u003e \u003cp\u003eIntroduction to the Revised Second Edition\u003c\/p\u003e \u003cp\u003eIntroduction to the Third Edition\u003c\/p\u003e \u003cp\u003eSymbols used\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1    What’s it all about?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHave you heard the one about …\u003cb\u003e     \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho should read this book   \u003c\/p\u003e \u003cp\u003eA quick fix or a longer-term tool?     \u003c\/p\u003e \u003cp\u003eWhat is a plan anyway?       \u003c\/p\u003e \u003cp\u003eWhy bother?           \u003c\/p\u003e \u003cp\u003eKey objectives for your plan \u003c\/p\u003e \u003cp\u003eYour target audience           \u003c\/p\u003e \u003cp\u003eTen steps to a successful business plan         \u003c\/p\u003e \u003cp\u003eDon’t trust consultants         \u003c\/p\u003e \u003cp\u003eWho writes the business plan?          \u003c\/p\u003e \u003cp\u003eHow to use this book           \u003c\/p\u003e \u003cp\u003e\u003cb\u003e2    A winning presentation    \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA concise communication    \u003c\/p\u003e \u003cp\u003eComputer software  \u003c\/p\u003e \u003cp\u003eMake it feel good    \u003c\/p\u003e \u003cp\u003eFirst thoughts on layout        \u003c\/p\u003e \u003cp\u003eCreating an outline document           \u003c\/p\u003e \u003cp\u003e\u003cb\u003e3    Getting down to it \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy?         \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you don’t want to be a big fish            \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat to do if you have several businesses     \u003c\/p\u003e \u003cp\u003e\u003ci\u003eYour\u003c\/i\u003e list of contents            \u003c\/p\u003e \u003cp\u003eThe executive summary       \u003c\/p\u003e \u003cp\u003eThe conclusion        \u003c\/p\u003e \u003cp\u003eResponsibilities – and the timetable   \u003c\/p\u003e \u003cp\u003eBe a SWOT\u003c\/p\u003e \u003cp\u003eWhere now?           \u003c\/p\u003e \u003cp\u003e\u003cb\u003e4    Know yourself       \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking stock           \u003c\/p\u003e \u003cp\u003eStart with the basics            \u003c\/p\u003e \u003cp\u003eThe central objective           \u003c\/p\u003e \u003cp\u003eAre you visionary?  \u003c\/p\u003e \u003cp\u003eHow did you arrive here?\u003c\/p\u003e \u003cp\u003eSome numbers to please the bankers            \u003c\/p\u003e \u003cp\u003eBuilding up value\u003c\/p\u003e \u003cp\u003eThe all-important management team \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness organisation\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness infrastructure\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProducts and services\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCore competencies\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe next step\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5    Know the world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFor or against you?\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe next steps\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollecting information\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the world at large\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness partners\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe market – what you are fighting for\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe industry – what you are up against\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompetitive advantages\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow write about it\u003c\/p\u003e \u003cp\u003eMoving on\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6    The core of your plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA strategy and an operating plan\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePortfolio strategy – what businesses should you have?\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e Business strategies to satisfy your desires\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategies for department managers\u003c\/p\u003e \u003cp\u003eResource requirements\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic objectives\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDocumenting the strategy\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating an operating plan\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDocumenting the operating plan\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOnwards\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7    About these numbers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘The time has come’, the walrus said, ‘to speak of other things’\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVarying views of t\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017729769815,"sku":"9780273761143","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273761143.jpg?v=1750774482","url":"https:\/\/bookcurl.com\/products\/definitive-business-plan-the-9780273761143","provider":"Book Curl","version":"1.0","type":"link"}