{"product_id":"defcon-1-direct-selling-9781119642114","title":"Defcon 1 Direct Selling","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe leading authority on network marketing shares everything you need to know to lead a successful direct sales team.    Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders.    DEFCON is the U.S. military acronym for Defense Readiness Condition. DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances the stuff no one likes to talk about, but that is vital for top\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Living the Nightmare Dream… xi\u003c\/p\u003e \u003cp\u003eChapter 1 It’s All on You 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Sacred Responsibility of Sponsoring 13\u003c\/p\u003e \u003cp\u003eChapter 3 How You Become a Model Leader 27\u003c\/p\u003e \u003cp\u003eChapter 4 Unleashing Your Secret Weapon: Culture 43\u003c\/p\u003e \u003cp\u003eChapter 5 Building a Golden Goose (And Protecting Her) 55\u003c\/p\u003e \u003cp\u003eChapter 6 Creating Momentum and Exponential Growth 65\u003c\/p\u003e \u003cp\u003eChapter 7 Dangerous Field Dynamics and How to Solve Them 75\u003c\/p\u003e \u003cp\u003eChapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95\u003c\/p\u003e \u003cp\u003eChapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105\u003c\/p\u003e \u003cp\u003eChapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115\u003c\/p\u003e \u003cp\u003eChapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125\u003c\/p\u003e \u003cp\u003eChapter 12 When the Missiles are Airborne 151\u003c\/p\u003e \u003cp\u003eEpilogue: Rebuilding After Doomsday 163\u003c\/p\u003e \u003cp\u003eRecommended Resources 167\u003c\/p\u003e \u003cp\u003eBonus Content 169\u003c\/p\u003e \u003cp\u003eAcknowledgments 177\u003c\/p\u003e \u003cp\u003eAbout the Author 179\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407107170647,"sku":"9781119642114","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119642114.jpg?v=1730498200","url":"https:\/\/bookcurl.com\/products\/defcon-1-direct-selling-9781119642114","provider":"Book Curl","version":"1.0","type":"link"}