{"product_id":"decoded-9781119673088","title":"Decoded","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Rory Sutherland xiii\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003e1. Decision Science: Understanding the Why of Consumer Behaviour 1\u003c\/p\u003e \u003cp\u003e2. The Moment of Truth: Decoding Purchase Decisions 37\u003c\/p\u003e \u003cp\u003e3. Decoding the Interface: How the Autopilot Perceives Touchpoints 69\u003c\/p\u003e \u003cp\u003e4. Optimizing the Path to Purchase: The Decision Interface Makes the Difference 129\u003c\/p\u003e \u003cp\u003e5. Goals: The Driving Forces of Purchase Decisions 167\u003c\/p\u003e \u003cp\u003e6. From Positioning to Touchpoints: Bringing Value to Life 213\u003c\/p\u003e \u003cp\u003e7. Case Studies 269\u003c\/p\u003e \u003cp\u003eClosing Remarks 287\u003c\/p\u003e \u003cp\u003eRecommended Reading 289\u003c\/p\u003e \u003cp\u003eAbout the Author 303\u003c\/p\u003e \u003cp\u003eIndex 305\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866409742679,"sku":"9781119673088","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119673088.jpg?v=1722278506","url":"https:\/\/bookcurl.com\/products\/decoded-9781119673088","provider":"Book Curl","version":"1.0","type":"link"}