{"product_id":"decisively-digital-9781119737285","title":"Decisively Digital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDiscover how to survive and thrive in an increasingly digital world Digitalstrategyshould consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees.It requires the reimagining of existing business processes and the implementation of the latest technologiesinto current business activity to enable new capabilities for your firm. InDecisively Digital: From Creating a Culture to Designing Strategy,digital strategy advisorand author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessibleexploration of what it takes for a company to unlock the potential of new digital technologies.You'lldiscover how to: Utilize new technologiestoestablish a digital culture andrealize the benefits of modern work for your employeesUnleash the abilities that come with processing big data and taking advantage ofdata democracy, analytics,andcloud computingImplement artificial intelligence, blockchain,process automation, and IoTin a way that goes beyond the hype and delivers real businessresults Packed withinterviews with industry leaders and real-world customer examples,Decisively Digitalis ideal for CIOs, CDOs,and other executives and professionals who need to know how technology can improve their businesses andpower results today and tomorrow.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Author iv\u003c\/p\u003e \u003cp\u003eAcknowledgments v\u003c\/p\u003e \u003cp\u003eForeword by Bernard Marr xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: \u003c\/b\u003e\u003cb\u003eDigital Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: \u003c\/b\u003e\u003cb\u003eIntroduction to Digital Strategy 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Topics 4\u003c\/p\u003e \u003cp\u003eCulture 5\u003c\/p\u003e \u003cp\u003eCollaborative Culture 6\u003c\/p\u003e \u003cp\u003eData-Driven Decision-Making 6\u003c\/p\u003e \u003cp\u003eCitizen Data Science 7\u003c\/p\u003e \u003cp\u003eMaker Culture 7\u003c\/p\u003e \u003cp\u003eImpact 8\u003c\/p\u003e \u003cp\u003eDigital Capabilities 9\u003c\/p\u003e \u003cp\u003eCompleting Your Digital Strategy Big Picture 10\u003c\/p\u003e \u003cp\u003eImpact Venn 11\u003c\/p\u003e \u003cp\u003eDigital Maturity and Organizational Readiness 12\u003c\/p\u003e \u003cp\u003eDigital Maturity Assessment 13\u003c\/p\u003e \u003cp\u003eEndnotes 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: \u003c\/b\u003e\u003cb\u003eDigital Culture and Modern Work 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: \u003c\/b\u003e\u003cb\u003eElissa Fink: How to Charge a Brand with Culture 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 31\u003c\/p\u003e \u003cp\u003eEndnotes 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: \u003c\/b\u003e\u003cb\u003ePatrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: \u003c\/b\u003e\u003cb\u003eEdna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 48\u003c\/p\u003e \u003cp\u003eEndnotes 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: \u003c\/b\u003e\u003cb\u003eFlorian Ramseger: The Future of the Digital Society 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 71\u003c\/p\u003e \u003cp\u003eEndnotes 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: \u003c\/b\u003e\u003cb\u003eCorporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBest-of-Breed vs. Best-of-Suite 74\u003c\/p\u003e \u003cp\u003eCorporate Social Network 74\u003c\/p\u003e \u003cp\u003eFollowing the Collaboration Framework 75\u003c\/p\u003e \u003cp\u003eDriving Adoption 76\u003c\/p\u003e \u003cp\u003eKey Takeaways 77\u003c\/p\u003e \u003cp\u003eEndnotes 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: \u003c\/b\u003e\u003cb\u003eData Democracy and Analytics 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: \u003c\/b\u003e\u003cb\u003eYilian Villanueva Martinez: Visual Analytics as Strategic Asset 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: \u003c\/b\u003e\u003cb\u003eJordan Morrow: Bringing Data Literacy to the World 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: \u003c\/b\u003e\u003cb\u003eLee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 113\u003c\/p\u003e \u003cp\u003eEndnote 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: \u003c\/b\u003e\u003cb\u003eSarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: \u003c\/b\u003e\u003cb\u003eBig Data Processing and Cloud Computing 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: \u003c\/b\u003e\u003cb\u003eMark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: \u003c\/b\u003e\u003cb\u003eDr. Henna A. Karna: Racing to Last Place — The Criticality of an End-to-End Data Strategy 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: \u003c\/b\u003e\u003cb\u003eMohamed Abdel Hadi: The Future of Data-Driven Business 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 164\u003c\/p\u003e \u003cp\u003eEndnote 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: \u003c\/b\u003e\u003cb\u003eTatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 177\u003c\/p\u003e \u003cp\u003eEndnotes 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: \u003c\/b\u003e\u003cb\u003eKerem Tomak: Designing a Digital Strategy for the Financial Sector 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 188\u003c\/p\u003e \u003cp\u003eEndnotes 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: \u003c\/b\u003e\u003cb\u003eChristy Marble: Connecting the Dots Across the Customer Lifecycle 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 208\u003c\/p\u003e \u003cp\u003eEndnotes 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: \u003c\/b\u003e\u003cb\u003eData Strategy as an Essential Component of the Digital Transformation Journey 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Elements of a Data Strategy 212\u003c\/p\u003e \u003cp\u003eBig Data 213\u003c\/p\u003e \u003cp\u003eAnalytics 213\u003c\/p\u003e \u003cp\u003eDecision-Support Tools 215\u003c\/p\u003e \u003cp\u003eResult 215\u003c\/p\u003e \u003cp\u003eChief Digital Officer as Key Driver of the Data Strategy 216\u003c\/p\u003e \u003cp\u003eKey Takeaways 216\u003c\/p\u003e \u003cp\u003eEndnotes 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: \u003c\/b\u003e\u003cb\u003eArtificial Intelligence 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: \u003c\/b\u003e\u003cb\u003eBora Beran: Vast Amounts of Data Are Key for AI and Automation 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 232\u003c\/p\u003e \u003cp\u003eEndnotes 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: \u003c\/b\u003e\u003cb\u003eAndreas Kopp: Responsible AI in Practice 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 253\u003c\/p\u003e \u003cp\u003eEndnotes 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: \u003c\/b\u003e\u003cb\u003eCameron Turner: Understanding the Future with Explainable AI 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 266\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: \u003c\/b\u003e\u003cb\u003ePatrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 280\u003c\/p\u003e \u003cp\u003eEndnotes 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: \u003c\/b\u003e\u003cb\u003eVladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 292\u003c\/p\u003e \u003cp\u003eEndnotes 293\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: \u003c\/b\u003e\u003cb\u003eProcess Automation, Blockchain, and The Internet of Things (IOT) 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: \u003c\/b\u003e\u003cb\u003eDerek Roos: Fully Leveraging Your Human Capital 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24: \u003c\/b\u003e\u003cb\u003eAndré Rabold: How Digital Culture and IoT Disrupt Our Future 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 320\u003c\/p\u003e \u003cp\u003eEndnote 320\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25: \u003c\/b\u003e\u003cb\u003eIan Choo: The Distributed Ledger Revolution 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 333\u003c\/p\u003e \u003cp\u003eEndnote 334\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26: \u003c\/b\u003e\u003cb\u003eSofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 354\u003c\/p\u003e \u003cp\u003eEndnotes 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27: \u003c\/b\u003e\u003cb\u003eSven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today’s Business 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Takeaways 367\u003c\/p\u003e \u003cp\u003eEndnote 367\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix: \u003c\/b\u003e\u003cb\u003eReciprocity: Answering Some of My Own Questions 369\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn 10 Years, What Do I Think Our Work Will Look Like? 370\u003c\/p\u003e \u003cp\u003eWhat Are My Favorite Apps, Tools, or Software That I Can’t Live Without? 371\u003c\/p\u003e \u003cp\u003eDo I Have a Smart Productivity Hack or Work-Related Shortcut? 372\u003c\/p\u003e \u003cp\u003eWhat Is the Best Advice I Have Ever Received? 373\u003c\/p\u003e \u003cp\u003eKey Takeaways 373\u003c\/p\u003e \u003cp\u003eEndnotes 374\u003c\/p\u003e \u003cp\u003eIndex 375\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407134138711,"sku":"9781119737285","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119737285.jpg?v=1730498300","url":"https:\/\/bookcurl.com\/products\/decisively-digital-9781119737285","provider":"Book Curl","version":"1.0","type":"link"}