{"product_id":"decide-9780749466299","title":"Decide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor over two decades, \u003cb\u003eDavid Wethey\u003c\/b\u003e has been helping some of the world's largest companies in an important area of decision making - the selection of their advertising agencies and marketing partners. He's had a unique insight into hundreds of companies, first as a successful ad man and more recently running his own consultancy practice Agency Assessments International. David is a frequent lecturer and writer on marketing and advertising issues and you can find his blog at www.makingbetterdecisionsbetter.co.uk , or follow his frequent tweets @davidwethey.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Wethey's anecdotes and insights illustrate and outline the psychological, economic and personal elements that lie behind our decisions. All told, some decisions can be complex. But whether it's worth you reading this book - remarkably simple.\" -- JR * Elite Business Magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tDreams and determination: What drives great deciders;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tNightmares: Striking a balance between being tolerant of mistakes, and understanding the danger signs that tell you a decision can go badly wrong;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tOpportunities and problems: Before making a decision it’s critical to define opportunities and deal with problems;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tSmart decision making: We are all looking for a system that works. It has to be a mixture of good thinking and harnessing the power of the subconscious brain;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tIt’s a matter of time: the magic number 60: It’s vital to know how long you have got;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tThe people factor: Personality profiling creates teams that work, and helps us all understand ourselves - and one another;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tChoice is three-dimensional decision making: Choosing is different because of the way the brain – and committees – work;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tWar: What we can learn from the way nations fight;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tSport and other games: Serious lessons from evenings and weekends;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tLove: Deciding with the heart and not the head;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tMy 20 best decision tips\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48884335542615,"sku":"9780749466299","price":15.19,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/decide-9780749466299","provider":"Book Curl","version":"1.0","type":"link"}