{"product_id":"dealing-with-socially-responsible-consumers-studies-in-marketing-9789811951282","title":"Dealing with Socially Responsible Consumers: Studies in Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSection 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.","brand":"Springer Verlag, Singapore","offers":[{"title":"Default Title","offer_id":53518308606295,"sku":"9789811951282","price":52.24,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/dealing-with-socially-responsible-consumers-studies-in-marketing-9789811951282","provider":"Book Curl","version":"1.0","type":"link"}