{"product_id":"day-of-the-dead-in-the-usa-second-edition-the-migration-and-transformation-of-a-cultural-phenomenon-9781978821644","title":"Day of the Dead in the USA, Second Edition: The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHonoring relatives by tending graves, building altars, and cooking festive meals has been a major tradition among Latin Americans for centuries. The tribute, \"El Día de los Muertos,\" has enjoyed renewed popularity since the 1970s when Latinx activists and artists in the United States began expanding \"Day of the Dead\" north of the border with celebrations of performance art, Aztec danza, art exhibits, and other public expressions.\u003cbr\u003e \u003cbr\u003eFocusing on the power of public ritual to serve as a communication medium, this revised and updated edition combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex role of media and commercial forces in constructions of ethnic identity, \u003ci\u003eDay of the Dead\u003c\/i\u003e\u003ci\u003e in the USA\u003c\/i\u003e provides insight into the power of art and ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.\u003cbr\u003e \u003cbr\u003eToday Chicano-style Day of the Dead events take place in all fifty states. This revised edition provides new information about:\u003cul\u003e\n\u003cli\u003eThe increase in events across the US, incorporating media coverage and financial aspects,\u003c\/li\u003e\n\u003cli\u003eRecent political movements expressed in contemporary Day of the Dead celebrations, including #BlackLivesMatter and #MeToo\u003c\/li\u003e\n\u003cli\u003eGreater media coverage and online presence of the celebration in blogs, websites, and streaming video\u003c\/li\u003e\n\u003cli\u003eDía de los Muertos themes and iconography in video games and films \u003c\/li\u003e\n\u003cli\u003eThe proliferation of commercialized merchandise such as home goods, apparel, face paints and jewelry at mainstream big box and web retailers, as well as the widespread proliferation of calavera-themed decorations and costumes for Halloween\u003c\/li\u003e\n\u003cli\u003e24 new full color illustrations\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Marchi provides a unique and valuable account of the rise of Day of the Dead celebrations in the U.S., demonstrating the complex dynamics of ethnic and cultural identity in the contemporary cultural economy, urban community, and media environment.\" -- Eric W. Rothenbuhler * author of Ritual Communication and co-editor of Media Anthropology *\u003cbr\u003e\"What a difference a day (the Day of the Dead) makes! In the U.S. in the past generation, a Latin American family\/religious ritual has been reinvented as a holiday of ethnic pride that builds bridges between new and settled immigrants, between Latinos and Anglos, and across cultural identity, consumerism, and political protest. Regina Marchi reveals all this in a marvelous work, a rare blend of charm, grace, attentive field work, and theoretical savvy.\" -- Michael Schudson * author of The Good Citizen: A History of American Public Life *\u003cbr\u003e\"Regina Marchi speaks directly to all of those wondering how Mexico's tradition of re-membering the dead within living communities became US America's newest holiday. The book thoughtfully records the voices of significant Chicanas\/os whose traditional and non-traditional approaches initiated this transformation.\" -- David Avalos * Visual and Performing Arts Department, California State University San Marcos *\u003cbr\u003e“Regina Marchi has written the most historically and geographically comprehensive documentation of \u003ci\u003eDía de los muertos\u003c\/i\u003e. The second edition centers the voices of the Chicana\/o\/x artists and advocates who made this celebration into an international phenomenon and subsequently gained the attention of markets, museums, and the media.” -- Karen Mary Davalos * author of Chicana\/o Remix: Art and Errata Since the Sixties *\u003cbr\u003e“Fifty years after the first Day of the Dead celebration was hosted in the United States, Marchi invites readers into a thriving world of the Día de los Muertos consumer culture. The book expands upon Marchi’s original historical and ethnographic research to foreground the role of consumer culture in the expression of ethno-racial identities within traditional practices of commemoration.” -- Rachel V. González-Martin * author of Quinceañera Style: Social Belonging and Latinx Consumer Identities *\u003cbr\u003e\"Marchi provides a unique and valuable account of the rise of Day of the Dead celebrations in the U.S., demonstrating the complex dynamics of ethnic and cultural identity in the contemporary cultural economy, urban community, and media environment.\" -- Eric W. Rothenbuhler * author of Ritual Communication and co-editor of Media Anthropology *\u003cbr\u003e\"What a difference a day (the Day of the Dead) makes! In the U.S. in the past generation, a Latin American family\/religious ritual has been reinvented as a holiday of ethnic pride that builds bridges between new and settled immigrants, between Latinos and Anglos, and across cultural identity, consumerism, and political protest. Regina Marchi reveals all this in a marvelous work, a rare blend of charm, grace, attentive field work, and theoretical savvy.\" -- Michael Schudson * author of The Good Citizen: A History of American Public Life *\u003cbr\u003e\"Regina Marchi speaks directly to all of those wondering how Mexico's tradition of re-membering the dead within living communities became US America's newest holiday. The book thoughtfully records the voices of significant Chicanas\/os whose traditional and non-traditional approaches initiated this transformation.\" -- David Avalos * Visual and Performing Arts Department, California State University San Marcos *\u003cbr\u003e“Regina Marchi has written the most historically and geographically comprehensive documentation of \u003ci\u003eDía de los muertos\u003c\/i\u003e. The second edition centers the voices of the Chicana\/o\/x artists and advocates who made this celebration into an international phenomenon and subsequently gained the attention of markets, museums, and the media.” -- Karen Mary Davalos * author of Chicana\/o Remix: Art and Errata Since the Sixties *\u003cbr\u003e“Fifty years after the first Day of the Dead celebration was hosted in the United States, Marchi invites readers into a thriving world of the Día de los Muertos consumer culture. The book expands upon Marchi’s original historical and ethnographic research to foreground the role of consumer culture in the expression of ethno-racial identities within traditional practices of commemoration.” -- Rachel V. González-Martin * author of Quinceañera Style: Social Belonging and Latinx Consumer Identities *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\u003cbr\u003eAcknowledgments\u003cbr\u003eNote on the Text\u003cbr\u003eGlossary\u003cbr\u003eIntroduction \u003col\u003e\n\u003cli\u003eAn Ancient and Modern Festival\u003c\/li\u003e\n\u003cli\u003eMexico’s Special Relationship with Day of the Dead\u003c\/li\u003e\n\u003cli\u003eDay of the Dead in the United States\u003c\/li\u003e\n\u003cli\u003eRitual Communication and Community Building\u003c\/li\u003e\n\u003cli\u003eUS Day of the Dead as Political Communication: A Moral Economy\u003c\/li\u003e\n\u003cli\u003eDay of the Dead in the US Media: The Celebration Goes Mainstream\u003c\/li\u003e\n\u003cli\u003eAppeal, Influence and Ownership\u003c\/li\u003e\n\u003cli\u003eThe Commodification of Day of the Dead\u003c\/li\u003e\n\u003c\/ol\u003e Conclusion: What We Can Learn from US Day of the Dead Celebrations\u003cbr\u003eMethodological Appendix\u003cbr\u003eNotes\u003cbr\u003eBibliography\u003cbr\u003eIndex","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":50578664948055,"sku":"9781978821644","price":61.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781978821644.jpg?v=1746100389","url":"https:\/\/bookcurl.com\/products\/day-of-the-dead-in-the-usa-second-edition-the-migration-and-transformation-of-a-cultural-phenomenon-9781978821644","provider":"Book Curl","version":"1.0","type":"link"}